Finnish Broadcaster MTV MEDIA Launches Big Brother Mobile Video Service Using ThirdPresence's Mobile Video Platform.

Online, October 30, 2009 (Newswire.com) - Finnish Broadcaster MTV MEDIA Launches Big Brother Mobile Video Pilot Service Using ThirdPresence's Mobile Video Platform.

HELSINKI, Finland, October 28, 2009 - ThirdPresence Ltd., the leading mobile video platform, has worked together with Finnish broadcaster MTV3 to pilot a mobile service with which viewers can watch the Big Brother reality show live 24/7 using their iPhones or iPod touch.

"We are excited that Big Brother fans can now use their iPhones and iPod touch to watch the same 24/7 live video feed that is available on our MTV3 Katsomo service on the Web. Extending the service from Web to mobile allows people to tune in to Big Brother regardless of time or place. For this pilot it was very important to extend our Big Brother online live video service to mobile as easily, securely, reliably and cost-effectively as possible without compromising video quality. That is why we chose to use ThirdPresence to power our Big Brother mobile video pilot service." Sami Kanninen, Product Manager WebTV at MTV MEDIA.

"Mobile phones are more and more being used to access web-based video content and this poses certain challenges to broadcasters and media companies. By using our white-label mobile video platform media companies and broadcasters can easily publish their live and on-demand video content to mobile. We are excited to work with the leading Finnish broadcaster MTV3 to help them extend the Big Brother brand to the iPhone.", says Esa Hotti, ThirdPresence's head of customer operations.

Big Brother 24/7 is available for all iPhone and iPod touch users who have subscribed to the pay-per-view package through MTV3 Katsomo.

MTV MEDIA brings you the most wanted electronic services in Finland. MTV MEDIA operates nine TV channels: the nation's favourite channel MTV3, the rapidly growing Sub and the pay-TV channels MTV3 MAX, MTV3 Fakta, Sub Leffa, Sub Juniori, MTV3 AVA, MTV3 Sarja and MTV3 Scifi. MTV MEDIA represents CANAL+ pay-TV services in Finland. Also part of MTV MEDIA is mtv3.fi, one of Finland's most popular online media, and Finland's most-listened commercial radio station, Radio Nova.

ThirdPresence is a web-based Software-as-a-Service (SaaS) platform that enables media companies and online video publishers to distribute their media content to any multimedia-capable mobile phone. The ThirdPresence platform can be used to deliver video-on-demand, podcasts, live video and live audio in a format that is optimized for each mobile device being used to access the content. ThirdPresence also enables monetization of the content either by advertising or pay-per-view, and provides detailed tracking of content usage. For more information, visit http://www.thirdpresence.com

Press contact:
ThirdPresence
Markus Bäckström
Phone +358 50 563 4959
[email protected]