First Time In India Callaway Launches Eyewear Collection

Online, September 27, 2010 (Newswire.com) - Callaway Golf, a U.S. Company based out of Carlsbad, California, is adding a new Eyewear Collection to its growing range of equipment and accessory offerings in India. For nearly three decades, Callaway has led the game in innovation and premium technology for all golfers and their new Eyewear line is no exception.

This exclusive Callaway Eyewear Collection features groundbreaking Neox lens technology or the next-generation Neox NX9 lenses that feature a darker lens and gradient mirror. Both provide maximum clarity of vision, comfort and protection from the sun's damaging rays. Combined with the ergonomic Callaway Integrated Technology, providing for enhanced, secure and comfortable fit, this should be seen as another necessary piece of golf equipment that provides every golfer with a competitive edge and fashionable accessory.

When most sunglasses create a decreased depth of field, Neox lens technology is engineered to adjust to and increase your depth perception, while also counteracting optical displacement, providing the sharpest, most accurate vision a golfer can get for their game. This technology allows you to see angles and lines with greater sharpness and accuracy than any other non-prescription pair of sunglasses.

Neox lenses feature a scratch-resistant hardcoat and provide 100 percent protection from harmful UVA/UVB radiation. Neox blocks out many of the harmful rays in the ultraviolet range to protect your vision and promote long-term ocular health. This helps you defend against degenerative eye conditions that can damage vision on and off the course.

Callaway Eyewear is meant for all - sport, fashion and lifestyle offering a wide range of options in the Sport Series high performance Eyewear Line to the fashionable aesthetics of the X-Series line for lifestyle and fashion.

The collection priced in the range of Rs 4,500 and Rs 10,000 in India will be available in the next few weeks at Authorized Callaway Golf Retail Locations.

Callaway Golf Retail Locations can be found by visiting www.callawaygolfindia.com . Learn more about Neox lens technology, Neox NX9 lenses and Integrated Fit Technology

For more Information, please contact
Mona Emanvel
The PRactice
[email protected]
+ 91 9871223180