First Time In India - Happy Hours For Your Mobile Phone. One Winner Every Minute!

Online, July 29, 2010 (Newswire.com) - The concept of happy hours is old - restaurants, bars and fast food joints worldwide offer special deals during a time slot in the evenings to attract more guests. Bars are famous for offering a 1+1 happy hours deal - buy one drink, get one drink free ! In recent times, some large retail stores have also adopted this strategy. Never before has an Indian ecommerce startup hosted Happy Hours that too for online shopping!

MobiKwik.com, an online mobile recharge and applications store likes creating new incentives to pull in mobile users to its online mobile services platform. Their latest brainchild is MobiKwik Happy Hours - registered users of MobiKwik.com who make payments of Rs 100 to buy mobile recharge between 6-7 pm will get a bonus Rs 25 balance in their MobiKwik account free! Users can use the bonus balance to purchase online mobile recharge for any prepaid mobile number in India. Any internet user can make a MobiKwik account by completing a simple Registration form. A customer can then make a payment with a credit card, debit card, netbanking, cash card or PayPal and get a mobile recharge instantly.

If you find MobiKwik Happy Hours interesting, hear this out. MobiKwik's last marketing campaign was the MobiKwik World Cup contest. Like Paul the Octopus, registered MobiKwik users had to predict the winner of the FIFA world cup and the number of goals Netherlands would score. 6 lucky users got the answers right and received their prize - free talktime worth INR 100.

When asked about these quirky marketing promotions, MobiKwik CEO Bipin Preet Singh said "We dont like to do the same old discounts and festival offers. We try to make it fun and interesting for our users to participate in our marketing programs. Like Zappos.com, our company is very focussed on Customer Happiness. For example, a lot of our users wanted to pay using PayPal so we recently added PayPal as a payment method on MobiKwik.com. We try hard to give our users the best online mobile services experience but it is not easy (especially in India); sometimes our suppliers and partners have problems with their systems which leads to bad experiences for MobiKwik users."

MobiKwik's portfolio consists of interesting user-friendly mobile services such as online recharge scheduler (automated recharges setup in advance by user), transaction history and electronic receipt (now keep track of all your recharges in one place and print a bill for official reimbursement anytime), SMS recharge (when on the go send a quick SMS to MobiKwik to get a recharge), etc. Mobikwik.com has managed to create an unique mobile services platform which is fast, safe, user friendly and might change the logistics of online mobile recharge in India.