First Watch Elevates Brunch With New San Marcos Restaurant

SAN MARCOS, Texas, June 17, 2024 (Newswire.com) - First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, has opened a new location in San Marcos, Texas on Monday, June 17. The new restaurant brings a chef-inspired menu and rotating seasonal offerings to a 3,882-square-foot space that seats more than 205 people, provides outside dining under a covered patio and serves signature juices at an indoor brunch bar. Located at 1506 N IH 35, Suite 101 at Aquarena Crossing, the restaurant will be open from 7 a.m. to 2:30 p.m. 

To celebrate the opening, customers who dine in-restaurant Monday, June 17-Friday, June 21, will receive free coffee with their meal. In addition, the first 120 customers to visit the new restaurant will also receive a custom, reusable travel mug.

"Culinary creativity meets family-friendly ambiance in our new San Marcos restaurant. We're excited to serve up a memorable dining experience where every meal is a chance to bring families closer together,” said Dan Anfinson, COO of Mac Haik Restaurant Group (MHRG). 

First Watch’s menu takes an elevated approach to traditional breakfast, brunch and lunch. All dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers. Fan favorites include Avocado Toast, Lemon Ricotta Pancakes and Million Dollar Bacon. 

From the dedicated indoor bar, the restaurant juices daily using ingredients like Fuji Apple, kale and beet to make favorites like the Morning Meditation (made with orange, lemon, turmeric, organic ginger, agave nectar and beet). The new restaurant also features an array of brunch cocktails and brews its socially responsible Project Sunrise coffee, sourced by women coffee farmers based in South America. 

Five times a year, First Watch offers a revolving seasonal menu that follows the sun to source the highest quality ingredients, wherever and whenever they are in season. This ever-evolving menu has items like Barbacoa Quesadilla Benedict, Elote Mexican Street Corn Hash and Watermelon Wake-Up fresh juice, among many others. The San Marcos restaurant will offer its first seasonal menu in 2024. 

The restaurant will employ approximately 45 people and operate on a one-shift-a-day, “No Night Shifts Ever” approach that enables its teams to enjoy their evenings and build a better quality of life. Interested applicants are encouraged to apply at careers-mh.com. 

First Watch serves its entire menu seven days a week for pickup, delivery and dine-in service. 
 

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local "Best Breakfast" and "Best Brunch" accolades, First Watch's chef-driven menu includes elevated executions of classic favorites along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation, Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet and recognized with ADP's coveted Culture at Work Award. First Watch operates more than 530 restaurants in 29 states. For more information, visit www.firstwatch.com.

About Mac Haik Enterprises LTD (MHE)
Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast casual restaurant brands, Original ChopShop, Slapfish and Due Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The 11 affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and healthcare facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction, plus janitorial services, as well as hotel ownership. The overall MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

Source: Mac Haik Restaurant Group