Fitness Gift Cards Answers the Question of How to Market a Gym

Online, July 11, 2013 (Newswire.com) - It's not always easy to know how to market a gym, but renowned gym marketing expert Curtis Mock has provided yet another answer to this question. The answer is Fitness Gift Cards. These cards have the look and feel of a credit card, and that feel translates into a much higher redemption rate than traditional coupons. A thick plastic gift card gives the customer the feeling that the card has a very high perceived value, yet the cards themselves require very little investment, and don't require value to be "loaded" onto the card at activation.

Fitness Gift Cards are a recent product from Fitness Marketing Group, established by Mock in 2004. In gyms where the cards are in use, the fitness giftcard success rate is seven times better than distributing paper-based trial passes or incentives. These gift cards can be given to anyone: cancelled members, current members, prospects and as referral incentive. Many gym owners using the cards have found them to be the single most effective way to market a gym.

The overall investment is very affordable and quickly pays for itself, making it easy to provide a great return on investment . If only one new member joins out of 2,000 gift cards distributed, that member pays for the gift card order. However, most locations that use the cards to market their gym generate between two and eight new memberships for every 100 gift cards distributed, making this an ideal method to market a gym that is much more effective than paper or emailed trial passes.

Visit http://www.fitnessgiftcards.com or call 904-807-5950 to learn more about the most effective way to market a gym.