FitnessFootwear.com Launches Leading New Website

Online, October 11, 2010 (Newswire.com) - Formed in 2004, web savvy underdog FitnessFootwear.com has gone from strength to strength year on year and this week unveil their latest ecommerce website, inspired by the biggest American online retailers.

By combining the latest site designs with their passion for product and unique brand of online marketing, FitnessFootwear.com has experienced an instant spike in sales as new customers make informed purchases while returning customers are able to make their way to the check out faster than ever before. But how did they do it?

"We made sure our customers are no further than 3 clicks away from our home page." Explained FitnessFootwear.com Managing Director Luke Barlow.

The new FitnessFootwear.com website uses far fewer pages, ensuring that the home page is always within easy reach while making all special offers and discounts abundantly clear.

"Shopping online is just like going to the super market," continued Mr Barlow. "Everything has to be clear from the second you walk through the door. Otherwise you get lost and then leave because you can't easily find what you're looking for."

Taking inspiration from the most successful US online retailers and UK super markets, FitnessFootwear.com has been dramatically restructured into a series of distinct categories from outdoor and running to toning and casual.

The outdoor store offers a wide range of footwear from lightweight walking sandals to hardcore hiking boots and even warm, waterproof snow boots.

The running store encompasses shoes for every aspect of running, whether it's treadmill running in the gym, road running, trail or even barefoot running in vibram five fingers.

The toning store embraces the rapidly growing toning trainers trend with a wide range of shoes, boots, trainers and sandals with toning technology for everyday walkers to serious athletes looking to enhance their training sessions.

Finally, the casual store offers products suitable for everyday wear, but also for the outdoors from Caterpillar boots to Merrell shoes and even Birkenstock sandals. So even fashion at FitnessFootwear.com is functional.

"We're passionate about our products and we'd never sell a shoe that our staff wouldn't wear." said Mr Barlow. "And by having first hand knowledge of our products, we're able to offer our customers unrivalled advice when it comes to their active lifestyles, whether that's running, barefoot running or something as simple as a pair of casual shoes for everyday walking."

This specialist approach has formed the foundation of FitnessFootwear.com's success, by understanding their market and their demographic while being able to intelligently forecast future opportunities.

With the best range of sports and outdoor brands, competitive prices and now a quick and easy online shopping experience, FitnessFootwear.com continues to build a bright future in the world of fiercely competitive online retail.

To browse their leading new website, visit: http://www.fitnessfootwear.com/