FitnessGiftCards.com Expands To Provide Gyms and Personal Trainers with Fitness Business Cards as a Valuable Marketing Tool

Online, August 2, 2013 (Newswire.com) - Curtis Mock, founder of FitnessGiftCards.com (a subsidiary of Fitness Marketing Group) has built his business around helping fitness industry businesses implement creative fitness marketing ideas. He created Fitness Gift Cards to repurpose an established idea in an irresistible package. Now he's advising his clients to do the same with their fitness business cards.

"Gyms have been offering free-trial passes since the dawn of time, in the form of paper coupons and internet offers," says Mock. "But these just aren't redeemed as often as they should be, because it's easy for prospects to look over another coupon or webpage offer. But if I gave that same prospect a plastic gift card for $75 at that same gym -- which coincidentally happens to be the same amount as that gym's initiation fee and first month's dues -- that same prospect is now five times more likely to redeem the offer. Now that's a fitness business card! Because it will drive business!"

Because of the principle of perceived value in these particular plastic cards - which don't require any actual "loaded" value as traditional retail gift cards would - Mock encourages his clients to stop using paper business cards and start using Fitness Gift Cards as your new fitness business cards. "Paper business cards are worthless. They are more likely to find their way to the trash than they are to be kept any longer than a day or two," explains Mock. "But if you, as a gym owner or personal trainer, give everyone you meet a high quality plastic card with your name, business name, contact information and a dollar value for whatever it is that you are currently offering, you can bet that little card will stay out of the trash, and it is much more likely to bring you business." Exactly what a business card is meant to do.

Mock isn't too proud to admit that he didn't come up with the idea himself. One of his regular FitnessGiftCards.com clients ordered 1,000 cards one day that looked a little different than his normal order. He asked the designer to incorporate his business card design on his regular order of gift cards, and he's been using it for the last year with great success. He's had such a great reception to them that he had to call Mock to let him know. "He's getting really good at giving them out, too," says Mock. "Anytime he's in a conversation at a happy hour or party and someone even mentions the word 'fitness,' business cards come out!"

If you'd like more information about using Fitness Gift Cards as your new business cards, call 904-807-5950, or visit http://www.FitnessGiftCards.com. The website does not have a special product called Fitness Business Cards but after placing an order, during the design process, customers can request that their design look like a business card.