FiveStar Direct Acing Global Expansion, Promotes Performer

Kennesaw, February 23, 2015 (Newswire.com) - Demand for FiveStar Direct’s distinctive promotions is on the rise, and company leaders are thrilled to announce that they are expanding operations into a vibrant new market in Florida. “We are incredibly excited about opening this region,” added Ray, the firm’s director of operations. “This development just indicates how quickly we are growing and how committed we are to reaching new customers. The products we represent will definitely benefit from our extended reach, and I’m sure that our associates will as well.”

Ray and the company’s other leaders selected Travis, who was recently promoted, to lead the expansion effort. As the director explained, “Travis has been with us for more than two years and has displayed remarkable commitment every step of the way. He has participated in community giveback with the Breast Cancer Research Foundation, St. Jude Children’s Research Hospital and many other worthy organizations. We can’t wait to see what he accomplishes in the new market.”

"Travis has been with us for more than two years and has displayed remarkable commitment every step of the way. He has participated in community giveback with the Breast Cancer Research Foundation, St. Jude Children's Research Hospital and many other worthy organizations. We can't wait to see what he accomplishes in the new market."

FiveStarDirect, Director of Operations

To make the most out of the Florida expansion, Travis has his sights set on leading a growth-oriented team. He wants to keep the focus on long-term success and allow his team members to achieve their personal goals while advancing the company mission at the same time.

FiveStar Direct’s Leader Offers Tips for Optimizing Expansion

There are numerous and wide-ranging considerations for any company expansion, particularly if global growth is the goal. Ray commented, “Every business leader has his or her own set of priorities when setting out to widen influence. However, whether you’re pushing across state lines or pursuing global operations, there are a few concerns that are universal.”

Taxes are often among the primary issues for an expanding business. “In the current economic climate, it is wise to look for tax incentives for job creation and other endeavors,” added the director. “There are so many tax code provisions that vary according to location, so it behooves every leader to ask the right questions before settling on a new region to explore. You also need to be vigilant when it comes to employment laws and regulations, especially if you’re expanding globally.”

Getting help from trusted advisers is imperative when evaluating expansion possibilities. Ray stated, “There are boosters who will appear in any potential location and try to sway you toward their city or region. The trick is to look beyond the surface and really try to envision how your business will fit into a particular location and whether it is the right atmosphere in which to thrive.”

About Fivestar Direct

Fivestar Direct is a results-driven, privately-owned promotional marketing firm with many years of experience providing consistent growth for their valued clients. They offer exclusive interactive campaigns that increase brand awareness, consumer engagement, and overall profitability. Their history of success in the industry has allowed them to expand into new regions and form important partnerships with new businesses, strengthening their ability to reach different demographics. Their team of branding specialists is equipped with the knowledge and skills to create captivating advertising initiatives, and their dedication to core values has separated them from their competitors.