Flip Flop Shops and havaianas Partner for Primo August Promo

Online, August 5, 2010 (Newswire.com) - ATLANTA - As summer comes to an end and the back-to-school season arrives in full-swing, what better way to welcome the fall season than in the most stylish and comfortable, must-have havaianas flips flops. Flip Flop Shops has announced that it is partnering with havaianas for its August system-wide promotion, encouraging back-to-school shoppers to "Live...Work...Play With Their Toes Exposed®."

Throughout the month of August, customers who purchase two pairs of havaianas at any Flip Flop Shops location throughout North America and Guam will receive one free pair of havaianas that are equal or lesser in value to the purchased pairs. And, for those buying any multiple of two pairs, the promotion provides customers the opportunity to get additional free havaianas flip flops. For example, customers who purchase four pairs of havaianas will receive two free pairs, and so on.

"We're stoked about this havaianas promotion," said Brian Curin, the President (Size 10) of Flip Flop Shops, expressing his enthusiasm for the fourth system-wide promotion of the year and its first with havaianas, the innovative Brazilian brand founded in1962 known for creating the first rubber flip flop and now has over 250 different styles. "We couldn't think of a better way to introduce our 'free your toes' mentality to the back-to-school season shoppers than with a promotion sponsored by Havaianas, the original flip flop brand."

As part of the promotion, each Flip Flop Shops location will receive a promotional facelift complete with promo hangers, window and floor graphics, and POS graphics. Additionally, Flip Flop Shops' unique and innovative "flip flop trees" will be exclusively dedicated to the havaianas product line.

"This havaianas promotion is huge for us. Together we're furthering a laid back, casual and simplified lifestyle," said Darin Kraetsch, the CEO (Size 10) of Flip Flop Shops. "havaianas is a brand that will enhance our customers' experience when they enter our shop - they bring a fantastic product to the table."

Bursting onto the retail scene in 2004, Flip Flop Shops quickly became North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from such leading brands as REEF, Sanuk, Flojos, VANS, havaianas, OluKai, Cobian and O'NEILL, among others. Their mission: to provide the opportunity for anyone, in any climate, to
"Live...Work ...Play With Their Toes Exposed®" while wearing the freedom of flip flops on their feet.

Today, Flip Flop Shops has locations operating in Arizona, California, Delaware, Florida, New Jersey, Nevada, Texas, and North Carolina, as well as shops in Canada and Guam. The company will soon open additional shops in Hawaii, Idaho, Utah, Tennessee, South Carolina, Colorado, Ohio and the Caribbean.

For more information about the promotion or to find your nearest Flip Flop Shops, visit www.flipflopshops.com.

About Flip Flop Shops
Founded in 2004, Flip Flop Shops is North America's first retail chain exclusive to the hottest brands and latest styles of flip flops and sandals from big names such as REEF, Sanuk, Flojos, VANS, Havaianas, OluKai, Cobian and O'NEILL. The company began franchising in January 2008. Flip Flop Shops is an Environmentally Responsible Retailer™ and encourages the nation to Free Their Toes®. The executive team boasts more than 50 years of franchise experience building and growing some of the world's fastest-growing franchise concepts, category leaders and some of America's most well-known brands, including Cold Stone Creamery, Moe's Southwest Grill and Nike. With more than 22 shops currently operating and 50 more in development, the company plans to open 236 shops by 2013. For more franchise opportunity information, visit www.flipflopshops.com.

About havaianas
Havaianas flip-flops are truly the best rubber flip-flops in the world. The ultra-high quality of havaianas is due to a top secret rubber recipe that makes the flip-flops as soft as marshmallows. While there are many copy-cats in the marketplace, havaianas fans know there is no substitute for authentic comfort and style. havaianas are continuously showcased on fashion show runways around the world and can often be spotted at some of the world's highest caliber events. An affordable luxury since 1962, every pair is still lovingly designed and manufactured in Brazil - offering hundreds of unique colors and patterns to fit your every style and need! www.us.havaianas.com