Flixmedia Extends Creative Services for Brands and Retailers with Interactive 3D Product Tours.
Helps Shoppers understand the benefits of complex products quickly and reduces consideration period pre purchase.
Online, April 18, 2013 (Newswire.com) - Flixmedia, the industry-leader in helping Retailers and Brands drive sales conversion, have extended their Creative Services portfolio with the addition of high impact, 3D Interactive Product Tours.
Andrew Grayshon, Head of Creative Services at Flixmedia commented; "Our Retailers and Brands have been asking us how we could decrease the education time for Shoppers on complex products and how we could help improve the promotion of product benefits that are 'hidden' within the product and are not obvious to the Shopper."
The Interactive 3D Product Tours allow the Shoppers to 'see inside' the products and quickly understand the products benefits. The Tours also allow the Shopper to interact with the 3D to get critical product information via animated Hotspots.
The Hotspots allow the consumer to roll over and learn about the key selling points of the product. Ideal for internal mechanical workings for printers, white goods, laptops.
Ruud van Vliet, In-Store Marketing Manager EMEA for Electrolux added; 'The 3D Interactive Product Tours created by Flixmedia are a good solution for us to highlight and explain, in various online touchpoints, the more complex and often invisible key features and benefits of our appliances. For instance the inverter motor inside our tumble dryer, or the soft closing door in the oven. The visual representation of the 3D Tour and Hotspots, and the animated features, is of high quality and appealing impact. The integrated hotspots are quite intuitive and easy to interact with. "
Scott Lester, CEO Flixmedia added; "We are proud of our Creative Services capabilities and will continue to innovate, in partnership with our Retailers and Brands, in creating impactful online content to drive conversion.
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Tags: 3D Product Tours, conversion, Flixmedia