Flixmedia Selected By Sony To Support The Delivery Of Digital Content To European Retail Partners

Online, October 17, 2013 (Newswire.com) - Flixmedia has been appointed by Sony Europe Limited (Sony) to support with the delivery of its digital content to key European retailers. The agreement will enable retailers to benefit from Sony's latest digital content quickly and easily via the automated Flixmedia service. Under the agreement, Sony will share its rich online assets with Flixmedia who organise the content and then push it live onto the product pages of registered European retail partners. This drives consistent messaging for Sony whilst enhancing the consumer experience for shoppers as they select and buy online.

Luke Peake of Pan-European Online Brand Activation at Sony said: "Flixmedia quickly understood our challenges and provided a robust approach to address them. In addition to having the right network of retailers, Flixmedia could accommodate our requirements for consolidating and delivering Sony's content - plus their flexible syndication system makes it fast and simple for retailers to utilise our content, enhance their product pages, and ultimately, help drive sales conversion."

Consumers have come to expect engaging content on product pages that answers their questions and inspires their interest. Flixmedia is dedicated to ensuring the content is there for consumers. For retailers, this means great looking pages, increased dwell time and an uplift in sales conversion. They can then focus internal resource on adding value to other areas of the site as they entrust the in-line content of their pages to the Sony/Flixmedia program. The move has been well received by retailers across Europe.

Stuart Ramage of Dixons Retail commented: "We're pleased to see brands consolidating with Flixmedia, it makes our process much easier. We look forward to uplifted sales conversion with Sony as these pages go live."

Ben Perrins, Global Commercial Director at Flixmedia commented: "We are delighted to add Sony to our portfolio of consumer electronics brands. It's always a pleasure to collaborate with a company that has a clear vision for their consumer marketing and wants to engage for the long term. I genuinely can't wait to begin working with Sony as we look to optimise their content to ensure we maximise the power of the millions of consumer experiences we will deliver in the coming months and years".

Finally, Scott Lester, Flixmedia CEO, commented: "Recent tests with partners across our global shopper network have seen average sales conversion rates uplifted from 12% right up to 22% with the Flixmedia service. Sony is a great company, with a heritage of great consumer products and strong consumer engagement. Under this agreement, we will work closely together to help them achieve their online retail ambitions."