FLK, ETNews, KTmhows Set Strategic Alliance For Smart Tablet Device Based Advertising Business
Online, June 17, 2011 (Newswire.com) - FLK set a strategic alliance for smart tablet device based advertising business with top local media companies ETNews & ETNews Internet, Next Daily and KT(Korea Telecom)'s mobile marketing subsidiary company KT mhows on June 15, 2011.
The full screen advertisement over smart tablet devices gives highly creative and interactive advertising effects - unlikely existing on/offline media, advertisement displayed on tablet devices provides smart tablet device users who read news articles and various kinds of magazines with fancy visual effects and in-depth information, and that's why it's called next generation advertising new media. With this strategic alliance, ETNews established wide range of media channels from offline newspapers, internet news and mobile application to smart tablet devices.
FLK and KT mhows had started the development of mobile advertising platform for smart tablet devices in 2010 mainly targeting the local presses with their focus on highly creative and interactive display advertisement on smart tablet devices, and they now open their platform to accommodate powerful local presses who are willing to take part in this new type of cutting-edge technology based advertising industry based on their platform. Through this strategic alliance, all the parties secure valuable contents from ETNews, ETNews Internet, ebuzz and ETNews Research Center and move forward on smart tablet device based advertising business in the market.
FLK and KT mhows will held an explanatory session for local media agencies and the presses to introduce their authoring tool and corresponding demonstration on July 6, 2011 at COEX, and they will start aggressive new media advertising campaigns for smart tablet devices targeting major local advertisers.
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Tags: Advertising Platform, Smart Device, smart tablet