Following NY Fashion Week's Historical Cabiria Runway Show, Taffy Activewear Debuts E-Commerce Site Shoptaffy.com to Launch Essential Activewear Collection
Plus-size fashion is one of the fastest-growing segments of the apparel industry with over $17 billion spent in 2012 and buyers are demanding apparel that fits, flatters and offers the most recent features and trends according to the Washington Post.
Online, September 23, 2013 (Newswire.com) - Katie Kozloff proudly announces her third season of Taffy Activewear, a stylish women's line designed specifically and exclusively for plus-size women sizes 1X-3X. The 2013 Essential Collection looks are enhanced with improved fit, technical features and functionality found in mainstream athletic gear. Items are available for pre-order and ship from our new website mid-October 2013. First time shoppers are offered Free Shipping and 15% off with code SHIPFREE15.
As gyms and trainers increase offerings for women of all sizes, they will exercise more often, feel comfortable, achieve their fitness goals more quickly, and look great doing it. The 2013 Essential Collection pieces are versatile and can be used for running, yoga, spin class and more. The fit and design are fun and flattering - so even running errands before or after a workout is not out of the question.
"Every woman wants to look cute and stylish, no matter her size. We feel there is a connection between looking good and feeling attractive. It's motivation to live a healthy lifestyle," said Katie Kozloff, Taffy Activewear's founder.
About Taffy Activewear & Katie Kozloff
Taffy Activewear is a stylish line designed specifically and exclusively for women size 14-24. All tops and bottoms are tailored to fit and flatter a woman's curves. Taffy Activewear combines fashion and function effortlessly in order for you to get as much enjoyment from your outfit, and workout, as possible. Find Taffy Activewear's Essential Collection online at shoptaffy.com
Taffy Activewear began development over five years ago when founder Katie Kozloff, while working as a trainer at SWEAT Fitness, noticed that many of her female clients over a size 12 had a difficult time finding stylish, flattering activewear, and often wore oversized t-shirts and sweats. Knowing first hand from her clients how important it is to look good and feel confident in the gym environment or anywhere, Katie decided to create a women's activewear line that finally met the need for attractive plus-size activewear.
Katie also has a premium activewear line called Katie K. The updated line will be available February 2014 and fits women sized Misses S-3X. Reply to this email for a Look Book or Sell Sheet.
Media Contact:
Katie Kozloff, Taffy Activerwear, Stylish Activewear for Women with Curves
1618 Meadowlark Road, Wyomissing, Penna., 19610
[email protected]
610.207.9515
https://www.facebook.com/pages/Shop-Taffy-Plus-Size-Activewear/150446604968502/
https://twitter.com/ShopTaffy
Share:
Tags: activewear, apparel, athletic, collection, comfort, curves, Curvy, essential, exercise, gear, gym, industry, plus, shoptaffy, size, style, taffy, trainer, trend, women
