For The First-Time Ever, Pennysaverusa.Com Readers Can Use Twitter To Submit Free Mother's Day Announcements In The California Pennysaver!

Online, April 29, 2010 (Newswire.com) - PennySaverUSA.com's print publication, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (NYSE:HHS), has launched a new promotion dedicating a section in the print publication to messages to Mom.
For the first time ever, PennySaverUSA.com readers can send their Mother's Day greeting using Twitter. These free Mother's Day ads will be published and sent out to their specified region the first week of May, right before Mother's Day on May 9th. Greetings can be placed through the phone, fax, or traditional mail, and now, using Twitter.
"Twitter's short-form content matches perfectly with PennySaverUSA.com's print announcements. For almost 50 years, the PennySaver has included short messages from readers and Twitter is a new way for our millions of readers to take advantage of one of the most popular sections of our publication." Says Loren Dalton, President of PennySaverUSA.com.
Twitter's platform allows users to send messages in 140 characters or less which typically fits within the 15-word, 3-line message limit that PennySaverUSA.com has in print.
Tweets must include a valid California zip code and the hash tag, #msg2mom. PennySaverUSA.com will monitor the #msg2mom feed for messages and publish messages, subject to space limitations, in the zip code provided.

This is the first in a series of integrated Twitter/Print campaigns that PennySaverUSA.com will be launching throughout the year.
Visit the PennySaverUSA.com blog for more information on the Mother's Day promotion.
For examples of tweets, see the #msg2mom feed.
PennySaverUSA.com is one of the largest single publications in the U.S. The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com , its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals for restaurants and events. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.