Ford Motor Company Gives an Exclusive Look into their Business Strategies and Lean Manufacturing Programs in October's Issue of Business Review USA

Online, October 5, 2010 (Newswire.com) - (SAN DIEGO, CA) - Business Review USA, the top digital media source for American business news, speaks to Bennie Fowler, Group Vice President of Global Quality and New Model Launches for Ford Motor Company. He discusses the company's need to focus more attention on customer needs, while driving a Global Product Development System to improve efficiency on the shop floor.

The October cover story discusses how Ford Motor Company is molding their new product in line with innovative technology and customer needs and requirements. As a result of their virtual technology, the company has cut time-to-market by eight to 14 months, depending on the vehicle program.

"It all starts in the virtual world," Fowler says. "We begin with the product attributes that the customer told us are important, such as fuel economy, lower emissions, safety features and craftsmanship. These attributes are designed into the vehicle at the start of the product program. They are validated in the virtual engineering lab. Depending on the model, up to 40,000 design standards are checked on a computer screen before the vehicle moves on to the next stage of development."

Click here to read more