Fospha Launches Attribution 4.0, Enabling D2C Brands to Optimize Ad Spend Within 24 Hours

NEW YORK, October 17, 2022 (Newswire.com) - Fospha, the leading direct-to-consumer (D2C) attribution platform, launched Fospha 4.0 today, enabling D2C brands to not only better leverage their paid media budget, but do so in a matter of hours at zero up-front cost.

"We saw a need in the market for accurate, impactful, and affordable attribution software," said Sam Carter, Fospha's CEO. "Fospha has always been an industry leader in accuracy and impact, but we've now made the platform accessible to a wider range of D2C brands with a 30-day free trial."

Fospha 4.0 enables D2C brands to sign up for the platform in under 10 minutes, with analytics available within 24 hours. A standard dashboard includes metrics on Customer Acquisition Cost, Return on Ad Spend, and the key drivers of new customers, with a particular focus on measuring tricky areas like impressions-led media and top-of-funnel ads.

"When you have a stellar product, you simply want to get it into the customer's hands. We are excited more market players will get to experience the power of our platform," said Carter.

Following the pre-release launch announcement in June, Fospha has more than doubled its client base and is on pace to triple in size by the end of this year. Given historical averages, Fospha estimates that new customers can expect a reduction in customer acquisition cost of 9% and a 33% increase in return on ad spend.

"I was a Fospha user at my last company and love the power of their modeling and data. Attribution should be a no-brainer for every e-commerce brand, but the challenge has been that there hasn't been a product in the market that's easy to set up and affordable. Fospha listened to this issue and built a solution. Fospha 4.0 combines the strongest attribution analytics with the simplest onboarding process; I'm so excited we're using it in my new role," said James Wilson, Growth Advisor at Lux Watch Supply.

About Fospha

Fospha is an innovative marketing measurement platform for DTC brands. Its product gives marketers accurate, actionable marketing measurement across all their ad channels, including demonstrating the impact of clicks, impressions and offline media. Spanning four continents and backed by Blenheim Chalcot, Fospha is rethinking the way digital marketers efficiently grow their brands at scale.

To get in touch with Fospha and sign-up for a free trial, please contact [email protected] or visit our website. 

Source: Fospha