Fraudlogix Expands Brand Safety Solution

HALLANDALE BEACH, Fla., March 21, 2016 (Newswire.com) - Fraudlogix, an online advertising fraud detection firm that specializes in fraud solutions for the industry’s ad networks, ad exchanges, SSPs and DSPs, recently expanded its brand safety tool. Brand safety has always been a part of Fraudlogix’s RTB solution, but it has been expanded to give clients more categories to flag for, and ultimately allows them to protect advertisers from potentially harmful ad placement across an increased number of website types.

Websites containing the following content are now flagged as potentially dangerous for brands: adult content, alcohol, tobacco, drugs, violence, gambling, malware, phishing, proxies, pirated software, viruses and spyware. The expanded categories make for a more comprehensive brand safety solution and come at a time when advertisers are increasing their programmatic spending.

Ensuring brand safety is just as important as providing quality traffic - both are keys to long-term, profitable relationships with buyers.

Hagai Shechter, Fraudlogix CEO

“Ensuring brand safety is just as important as providing quality traffic – both are keys to long-term, profitable relationships with buyers,” said Fraudlogix CEO Hagai Shechter.

Those interested in the RTB Fraud solution and in the expanded brand safety tools may contact Fraudlogix for more information at 954-889-7805 or email [email protected]. Visit www.fraudlogix.com to learn more about Fraudlogix and its fraud solutions.

ABOUT FRAUDLOGIX: Fraudlogix is an online advertising fraud detection company founded in 2010 by industry veterans with a deep understanding of the digital ad ecosystem. It is the first of its kind to cater to the unique challenges faced by the supply side (ad networks, ad exchanges, SSPs) and DSPs within the online advertising marketplace, providing them with pre-bid fraud solutions for desktop, mobile, in-app and video environments. Today, Fraudlogix monitors data from over 362 million unique users, 120 billion impressions and 6.8 million websites monthly. Visit www.fraudlogix.com for more information. ​