Freelance Musicians: The Industry Is Still Alive

Economic recessions may be a great opportunity, Jingles are great way to promote businesses and music talents should be ready to step up.

Ongoing economic recessions such as the one the world is suffering at the moment, brings with it financial difficulties for businesses, employees, families, etc. It is said that a great way to go through times like this, is trying to keep productive activities flowing as normal as it can be possible. Businesses will still have to produce and sale their goods and services, but will look for cost-effective ways to do so, reducing risks, and maybe trying to benefit from the situation.

With unemployment rates going up in such periods of economic uncertainty, freelancers emerge as a valid option for out-of-work professionals with great deal of knowledge to be put to use, and companies in need of that knowledge and those services but that find themselves in no condition to bring new, permanent work force. But what kind of services are we talking about?

One of the first things that companies walk away from during a financial crisis is advertisement, not only for media costs but also due to creative costs. This generates an enormous opportunity for freelance artists around the country to put their work available for companies that still need to promote their products but cannot afford big agencies or creative teams.

Jingles, for instance, are a great example of services a small company may need from a Freelance artist. Alex Jamieson, Co-founder of Jinglesmart mentioned "The jingle industry is not dead, it just changed. There is no need to produce a huge musical number when you can achieve the same effect with a single talented musician and basic equipment from your own home studio. And this is what we try to achieve with Jinglesmart; help freelance musicians promote their services to the business world, whether is entertainment, corporate, etc".

Jinglesmart is a new online marketplace designed to help freelance musicians and jingle writers get in touch with companies, agencies or individuals in need of music services or projects. This new service will allow freelance professionals to reach a larger audience of potential clients, as it is all web based. Even the full service can be completed online, avoiding travel and accommodation expenses, among others, which is a plus for businesses everywhere.

Please visit www.jinglesmart.com or contact us at [email protected] for further information.

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Tags: Jingle Writers, music, musicians


About Jinglesmart

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JP Gonzalez
Press Contact, Jinglesmart