French Cosmetics Giant Yves Rocher Sell One Product from the Riche Crème Range Every Five Seconds*

Online, January 5, 2012 (Newswire.com) - Since its launch 40 years ago, Riche Crème has quickly become Yves Rocher's best selling product in both its skin care and anti aging ranges. In the last 40 years, Yves Rocher have sold over 200 million Riche Crème products worldwide, currently selling a whopping 7 million such products each year. Yves Rocher also report that Riche Crème products have the highest repurchase rate of every range they have ever released. With statistics like these, it's little wonder that the French natural beauty products giant has decided to release a special 40th anniversary collector's edition of its famous product, marking the beginning of 2012. The iconic Riche Crème series has a rich and interesting history that will be celebrated.

Born in 1971, when Yves Rocher was still in relative infancy, Riche Crème was the very first anti-ageing skin care moisturiser to be released by the company. Its success was immediate, as women around the world began praising the product for its overall effectiveness, original texture and unique fragrance.

By 1982, Riche Crème had become an anti-ageing range, completed by the arrival of a throat cream and an eye contour cream. Following their usage, 89% of women reported filling of deep wrinkles after a twice daily application over a one month period**.

In 1991, Yves Rocher launched Riche Crème Active Day Care. The product was commended as being a highly original skin care product, with a formula that offered a rich, light and fluid texture.

1998 saw the birth of a component of the Riche Crème range that has since gone on to widespread acclaim-the "precious oils". Yves Rocher's Anti-Ageing Research selected 10 precious oils, all rich in essential fatty acids, combining them for the very first time in the "Anti-Wrinkle Concentrate".

In 2005, Riche Crème was reinvented once again, this time with a new formula based on 30 precious oils with high regenerating properties: 10 oils to regenerate, 10 oils to protect the skin against ageing and 10 oils to reinforce the skin's quality and softness. The packaging at this time was also updated to reflect the sensorial quality and richness of the range. In addition, 2005 saw the launch of the iconic new skin care product, "Intense Regenerating Skin Care", now the worldwide bestseller in the range.

In 2008, Yves Rocher launched Riche Crème Omega 3.6.9. With the benefits of internally ingested Omega 3, 6 and 9 supplementation already being featured heavily in the media, this was the perfect time to launch a cutting edge product that utilised these healthy oils in a topical formula. Riche Crème soon revealed its latest secret-soya oil rich in Omega 3,6 and 9-providing intense nutrition for reconstructed skin.

Now in 2012, Riche Crème celebrates 40 years of success, marking the occasion with the launch of its 40th Anniversary Collector's Edition. To this day, Riche Crème is still the bestselling Yves Rocher skin care range worldwide. To purchase the Riche Crème 40th Anniversary Collector's Edition in the UK and many other great beauty products online, visit yves-rocher.co.uk.

Note: Yves Rocher is committed to using no animal ingredients in any of its products. Since 1989, no Yves Rocher products have been tested on animals.

*Kantar Worldpanel Beauty 2010.

**Scientific Test. Decrease in the depth of wrinkles of 15.3% on average on 89% of women after twice daily application over a one month period. Number of women: 19.