French Sisters Create New Platform to Change Media Relations Forever
Today, sisters and Co-founders Hannah Oiknine and Sarah Azan, announced the opening of their New York office and the US launch of Babbler, first real-time media relations platform for the digital age, that helps PR and media professionals to communicate better.
New York, November 17, 2015 (Newswire.com) - Today, the average reporter is writing or editing 5 or more pieces per day. They need information that’s immediately on target otherwise it’s tossed out,” said CEO and Co-Founder Hannah Oiknine. “Considering that there are 5 PR professionals for every one journalist and reporters open only 3% of their email, productive media relations has to leave the inbox and move into the digital age an onto a platform that works for PR Pros and reporters alike.”
PR pros of yesterday are Media Communities Manager of today!
"We realized 3% of emails are opened by reporters. We just created a better way to interact with them" "When you have hundreds of target pitches, it is just impossible to stay connected permanently with them, except with Babbler" "Media Communities Management is the new PR : create, entertain and engage media communities"
Hannah Oiknine, CEO
While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. Consumers want news on demand, and in turn demand that credible journalists give it to them immediately in written stories, video, audio, live feeds, in cool headlines and 6-second vines and matching quizzes.
Babbler is a cloud-based platform that works with the efficiency and instant connection of a social network, the content sharing capability of DropBox and the branded, invitation-only professional connection-making like LinkedIn.
On Babbler, each brand, agency and press member establishes his or her own profile to easily upload and share information, and brands can invite reporters to follow them and identify appropriate reporters for coverage.
Check our video here : https://www.youtube.com/watch?v=qLZBxkxrDx0
Brands and reporters connect on their terms, share information, plan stories and find sources to easily write stories without ever using email. Babbler is free for reporters and available as a monthly subscription basis to brands and agencies.
PR pros and journalists need a space to obtain and share digital content to create the best journalism in the 21st century. Babbler is that place.
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Tags: entrepreneur, journalism, mediarelations, reporters, social media, startup, tech, womenintech
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