Fresh Salon Partners with Famed Stylist Nick Arrojo to Bring Custom Haircare Line to the Carolinas

Online, May 17, 2011 (Newswire.com) - FRESH SALON PARTNERS WITH CELEBRITY HAIRSTYLIST NICK ARROJO TO BRING CUSTOM HAIR CARE PRODUCT LINE TO THE CAROLINAS

Lucky Local Residents to Win Custom Arrojo Hair Makeover Valued At $500, Along With Other Prizes Through Fresh Salon Contest

CHARLOTTE, NC - Fresh Salon, a high-end, full-service hair salon based in Charlotte, North Carolina today announced a partnership with one of the world's most famous and highly acclaimed hairstylists - Nick Arrojo - to be the third Flagship salon nationwide to exclusively carry ARROJO's hair care and beauty product line. In addition, Fresh Salon - in conjunction with Nick Arrojo - will conduct a contest for an opportunity to win a custom Arrojo hairstyle valued at over $500, along with other valuable prizes.

ARROJO Hair & Beauty Product Line
Best known for his chic, razor-cutting hair transformations on TLC's "What Not to Wear," Nick Arrojo will be in the Queen City to help launch his extensive product line which is now offered in Fresh Salon - an award-winning fashion forward hair salon offering its customers best-in-class hair styling services that are unparalled to other salons in the Carolinas. Fresh Salon will become an ARROJO Ambassador Salon for the brand and will carry all of ARROJO's products ranging from a wide-variety of shampoos and conditioners, hair styling solutions for all types of hair, specialty styling brushes and beauty products including body and facial cleansers.

"The goal of ARROJO Ambassadors is for my brand to partner with like-minded hairdressers who work passionately and creatively to elevate standards of excellence in the hairdressing craft," said Nick Arrojo. "Rarely have I seen a salon that embodies these values as completely as Fresh Salon, and I'm delighted Charlotte's most progressive salon is taking the education, product and standards I believe in to the Carolinas."

"The addition of ARROJO's exceptional product line further distinguishes Fresh Salon as a breakthrough, style-setting salon in Charlotte, offering its clientele a unique approach to hairstyling rooted in education and innovation," said Julia Vittorio, co-founder and owner of Fresh Salon. "There are tremendous synergies between Fresh and Nick Arrojo's approach to hairdressing techniques and philosophies, and we look forward to providing our customers with superior, luxurious products at a reasonable price point."

Fresh Salon + Arrojo Contest
While in the Queen City, Nick Arrojo will showcase his talents and hair expertise for one lucky resident who will be the recipient of a once-in-a-lifetime makeover from Arrojo on Friday, June 3rd from 9am - 11am EST at Fresh Salon. To enter, consumers simply need go to Fresh Salon's website at www.afreshsalon.com, and enter their contact information. The Fresh Salon + Arrojo Contest will begin on Tuesday, May 17th and end on Saturday, May 28th. The winner of the hair makeover will be selected and notified by Fresh Salon on Tuesday, May 31st.

The Fresh Salon + Arrojo Contest will also feature additional prizes for participants including a second prize of a selection of ARROJO products value at $350, and a third prize of a $200 gift certificate to Fresh Salon. Nick Arrojo will personally announce the second and third place contest winners at an exclusive, media-invite-only launch party at Fresh Salon taking place on Thursday, June 2nd at 7pm - 9pm to introduce the press and select Fresh customers to ARROJO's extensive product line. This launch party is not open to the public.

"The power of the makeover is a beautiful thing, and I am looking forward to the opportunity of transforming a Southern Belle at Fresh Salon," said Nick Arrojo. "I absolutely love seeing the client's process of change, and helping people to feel revitalized, happy and gorgeous."

"We are proud to bring Nick Arrojo to Charlotte to showcase his wide-array of products, as well as his unique approach and trend setting styling techniques," said Julia Vittorio. "The opportunity to meet Arrojo, and win a hair makeover, will bring a taste of New York City's fashion and style scene to the Queen City."

About Nick Arrojo
Nick Arrojo is a highly acclaimed New York City-based stylist, educator and leading influencer in the hair, beauty and fashion industries, best known for his ground breaking approach to hairstyling - in particular his signature razor-cutting technique - recognized worldwide. Arrojo became a household name for his stellar, industry defining hair styles on TLC's "What Not to Wear", and is a regular stylist at New York City fashion shows, as well as a regular guest for hair-related news stories on ABC and NBC television networks.

Arrojo launched his all encompassing line of hair care and beauty products in March 2010 to salons across America - complete with a back-end mentor and support program called ARROJO Ambassadors which is designed to maximize potential of salon owners and their respective stylists. Today, ARROJO Studio is a multi-award-winning 13,000 square foot salon that also incorporates ARROJO Academy, ARROJO Cosmetology School and the ARROJO Product Concept Store.

About Fresh Salon
Co-owned and founded in May 2009 by Julia and Jason Vittorio, Fresh Salon is a high-end, full-service hair salon offering its customers a wide-range of creative professional services ranging from current and fresh styling techniques and breakthrough color trends, to texture and relaxer services for women and men, among a variety of other specialty services. Located in the Promenade on Providence shopping center in South Charlotte, Fresh Salon is a fashion forward hair salon comprised of professional, knowledgeable and devoted hairdressers who strive to provide its clientele with beautiful, healthy hair in a harmonious atmosphere. For more information on Fresh Salon go to: www.afreshsalon.com or call (704) 841-2100.
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