Fundraising Veteran Jason Mitchell Appointed President of MAKAU Sports

Comprehensive fundraising strategist will lead the MAKAU Sports national consulting team in the development and implementation of custom donor and fan engagement strategies.

MAKAU Sports is pleased to announce the appointment of Jason Mitchell to its executive team as President of MAKAU Sports. 

Mitchell, who has dedicated his entire career to the nonprofit sector, is a seasoned veteran in collegiate athletics fundraising.  A former executive with the Dallas-based Pursuant Group, Mitchell led the development of Pursuant Sports, its athletic guides, donor engagement strategies, and “Outside the Stadium” comprehensive fundraising services. A collegiate athletics insider, Mitchell has been a trusted advisor to athletic administrators across the United States and a sought out strategist at association conferences such as the National Association of Athletic Development Directors (NAADD) and the Council for the Advancement and Support of Education (CASE).

"Jason is an innovative thinker, a trusted advisor, and creative collaborator. As a boutique firm focused on client success rather than shareholder value, Jason's commitment to clients epitomizes MAKAU's values and we are fortunate to have him in a leadership capacity," stated Dr. Gary Cole, MAKAU Founder and Chief Strategist.

Dr. Gary Cole, MAKAU, Founder and Chief Strategist

Based in San Francisco, CA, Mitchell will guide MAKAU's Sports practice as it continues its ascent to national prominence as a valued partner delivering successful engagement and empowerment services to the collegiate athletic departments.  

“Jason is an innovative thinker, a trusted advisor, and creative collaborator. Jason’s commitment to client success epitomizes MAKAU’s values and we are fortunate to have him in a leadership capacity,” stated Dr. Gary Cole, MAKAU Founder and Chief Strategist.

MAKAU is an engagement and empowerment consultancy focused on educating fundraising practitioners, optimizing performance, cultivating donors, activating fans, creating ambassador-led movements, and enhancing philanthropic revenue.

MAKAU Sports works with Athletic Departments and National Governing Bodies in developing sound fundraising plans focused on the effective identification, cultivation, solicitation, and retention of donors. Our expert counsel provides support to Coaches, Athletic Directors, and Development Staff in the creation of fundraising plans and the ongoing oversight of performance metrics, return on investment, and deepened donor engagement.

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Tags: College Athletics, Fundraising, Fundraising Consultants, NAADD, NACDA, Philanthropy, Sports Marketing


About MAKAU, LLC

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MAKAU is an engagement and empowerment consultancy focused on educating fundraising practitioners, optimizing performance, cultivating donors, activating fans, creating ambassador-led movements, and enhancing philanthropic revenue.

Dr. Gary Cole
Founder and Chief Strategist, MAKAU, LLC
MAKAU, LLC
548 Market Street (#23497)
San Francisco, CA 94104
United States