Funnel Effect Works Wonders For Ray Lawler

Ray Lawler Studio has recently released a 'new look' website designed to attract a more targeted Internet audience.

Ray Lawler Studio specialises in Gold Coast wedding photography and videography packages. While they were experiencing great success with work-of-mouth referrals, they wanted to optimise their online success and make themselves available to new customers.

Ray Lawler Studio also coordinates weddings on a budget with their affiliated business, Elope to the Coast. They wanted to communicate their longevity in the wedding market and develop a new lead generation strategy that successfully encompassed both businesses.

The new website is more in tune with the company's intended branding and theme of the business, and is part of an overarching strategy created and implemented by SOS Development to gain more qualified leads.

The new strategy put in place for Ray Lawler Studio - and its other affiliated businesses - is all about putting their brand in front of targeted people who are actively looking for their services, says Robin Ooi, Business Development Director of SOS Development.

"The new website is more about synergy; it's about getting people to want to interact with Ray Lawler and recruit its services before any other company, and we wanted to send the right message. Their old website just wasn't doing that," says Mr. Ooi.

SOS Development has built a lead generation system for the company that allows them to generate their own leads for their Elope to the Coast website as well as their Ray Lawler website. Now, when Ray Lawler gets traffic, it is more targeted, and its leads are instantly more qualified.

The new Ray Lawler lead generation strategy allows a funneling mechanism to transpire; meaning that the company wants to attract a specific niche market of people, and elements in the website are combined to appeal to that specific niche.

This lead generation is part of a wider branding strategy that harnesses positive elements included as part of Ray Lawler's previous website and branding message, and adds new elements to improve their market reach.

SOS Development says that a branding strategy with clear goals is essential for any business to successfully reach their target audience. No matter the type of business you own, if you know you want to appeal to a particular market, then you are already well on the way to creating a successful branding strategy.

SOS Development has implemented successful branding strategies for Ray Lawler and many other businesses to date.

Ray Lawler Studio and Elope to the Coast can be found here and here respectively.

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Tags: branding strategies, branding strategy, lead generation system, online lead generation


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Tess Brinums
Press Contact, SOS Development
SOS Development
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