Fur Free Comes First, Shanghai Fashion Week Next.

United Kingdom, March 21, 2016 (Newswire.com) - Ahead of Shanghai Fashion Week, ACTAsia and Green & Gorgeous organised the 3rd International Fur Free Fashion Show which was held on March 12th 2016. For the first time it was held in Shanghai, the fashion capital of China with 17 brands from 8 countries participating. 

Among the 340 guests were also Consulate representatives from Poland and the UK,  event partners such as LUSH cosmetics and celebrities such as famous actors Jackie Lui from Hong Kong and Eric Lee, from Taiwan. The show was hosted by Steven Weathers, Miss Macau and Miss Earth and dedicated to helping consumers and designers better understand compassion, the repercussions our choices have on other humans, animals and the environment and to urge them to support fur free fashion as a trendy alternative lifestyle choice. In order to promote an all-encompassing alternative ‘green’ lifestyle, a delicious 4 course plant based dinner was prepared by the Grand Hyatt.

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The Fur Free Caring for Life Fashion Award Ceremony awarded individuals and companies in recognition of their outstanding efforts to promote a fur free life within a wide variety of sectors such as Media, Enterprises and NGOs. 

During the event, Ms Pei F. Su, founder & CEO of ACTAsia, delivered a speech for the gala stating that “China has become the biggest fur manufacturer and fur consumer country because of a lack of animal protection laws and caring for life education. Animals such as rabbits and racoon dogs are kept in cages for their entire lifespan only to be killed through electrocution or worse, skinned alive for the fur industry. In addition to abusing animals, this industry is damaging the environment and toxic chemicals dangerous to human health have been repeatedly found in fur clothing”. It is because of these reasons that ACTAsia’s work to raise awareness among consumers and nurture compassion and empathy among young children in schools through its humane education program ‘Caring for Life’ is so important. 

The queen of ballet and modern dance Sylvie Guillem sent her statement in support of ACTAsia’ work both in consumer and humane education (excerpt): “I support with all my compassionate heart the work of ACTAsia. It is not only important to raise awareness about animal suffering and environmental destruction. It is crucial.”

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Participating Designers/Retailers: John Bartlett (USA), Vaute Couture (USA), Yane Mode (USA), Folk Design (Poland), Slogan (Poland), Such A Sucz (Poland), Unreal Fur (Australia), Coutume By Her (Japan), Claire (Denmark), I Lke Cop (Belgium), Katrien Van Hecke (Belgium), SMK (South Korea), Awakening (China), Genial (China), Wongvazo (China), Marchoe & Zhengxi Tang (China). 

Celebrity participation: Mr. Eric Lee (famous actor from Taiwan), Mr. Lv Songxian and Mr. Shao Chuanyong (famous film actors from Hong Kong) Mr. Liu Chao and Ms Zhang Jiani (young actors from mainland China) also attended the event and took the fur free pledge on camera. The young oil painter Ms Mi Qiaoming, famous calligrapher Qin Jingzhang and the artist Qu Guangci also donated their works for the gala auction. 

Caring for Life Awards:

Great Contribution - Ms Zhang Dan, Chinese representative of Fortune 500 and co-founder of Chinese Animal Protection Network & China Journalist Club for Animal Protection.

Organisations - Otwarte Klatki (Polish NGO) and Tangshan Small Animal Protection Association.

Great Influence - Mr. Eric Lee, ambassador of ACTAsia Fur Free Life and famous actor. 

Media - Investigation Band of Brothers, Tencent Public Benefit Platform, and editor-in-chief of LOHAS Ms Su De. 

Best Newcomer - KK, CEO of CASSIEY – the first company in China to promote fur free life through their product instructions, and Ms Song Yao (dancer) and Ms Wu Ruijun (model). 

Enterprises - Beijing Door Media, Xi’an Huashang Excellent Cultural and Guiyang Faith Entertainment.  

Supporting Companies - Grand Hyatt Shanghai and That’s Shanghai were awarded.