FW: MillerCoors Reinforces Community Investment and Sustainable Development With Project C.U.R.E. Do

Online, June 30, 2011 (Newswire.com) - Acting on its commitment to sustainable development and the communities in which it operates, MillerCoors donated 65 gently-used PC tablets, worth more than $500 each, to non-profit organization, Project C.U.R.E. in nearby Golden, Colorado.
"MillerCoors is built on the strong belief that giving back to our communities is integral to the well-being of our company," said Karen Alber, chief information officer, MillerCoors. "By donating the gently-used PC tablets we're able to assist these organizations in fulfilling their missions and meet our own sustainability goals."
Rather than dispose of the old devices, which were used by MillerCoors sales teams, the PC tablets will be given to the non-profit organizations, which reduces e-waste and allows the organizations to function more efficiently. For example, the portability of the tablets makes them ideal to manage event registration as well as capture and track donations directly on-screen. They also will allow for easy training for volunteers and staff on the go.
"We're very grateful to MillerCoors for the tablet donations. The addition of this technology helps simplify our approach to capturing critical information during in-country clinic missions and needs assessments," said Jamie Wagner, Director of Project Development at Project C.U.R.E.

Project C.U.R.E., located in Centennial, CO, builds sustainable healthcare infrastructure by providing medical supplies and equipment that medical personnel need to deliver healthcare to communities around the world. Project C.U.R.E. has delivered medical relief to needy people in more than 120 countries since it was founded in 1987. MillerCoors relationship with Project C.U.R.E. is long-standing and in the last four years, MillerCoors employees have contributed hundreds of volunteer hours at its sorting and distributing center.

About MillerCoors

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.