G.H. MUMM reveals the next Mumm Explorer Experience lucky winners

Online, July 16, 2010 (Newswire.com) - INTERNATIONAL SUCCESS FOR THE
MUMM EXPLORER EXPERIENCE ONLINE CONSUMER COMPETITION

G.H. MUMM reveals the 2 lucky winners to attend its next September expedition

Following the success of the previous MUMM EXPLORER EXPERIENCES, G.H. MUMM launched on 7 June www.mumm-the-game.com an online photography competition, giving a unique opportunity for consumers to be part of its next exceptional expedition in September. Closing the entries after a successful high level of responses, G.H. MUMM announced yesterday on Facebook the two lucky winners - Ujin Lee from Australia and Angie Hogget from the UK won the ultimate prize.

www.mumm-the-game.com appealed to consumer's creativity and photography skills by asking them to submit a picture of their ideal setting to "celebrate the beauty of the world", essence of the unique expedition organized by G.H MUMM since 2008*. The success of the game was immediate; in just a month the site saw the active participation of 9 515 visitors from 143 countries. 94 pictures were submitted, supported by 590 voters.

The game closed on Wednesday and the MUMM Explorer Experience Jury Panel made up of Mike Horn team, and G.H. MUMM representatives including a legal representative went through a challenging final voting process. Two winners as well as eight runners up were elected. Following a first selection made by online voters, the reunited jury discussed the submitted votes, ensuring they were fulfilling the photography competition requirements around key criteria such as the exceptional setting, quality and creativity of the photography. Both Ujin Lee and Angie Hogget's submissions stood out, winning the unique prize.

The two lucky winners will attend the next MUMM Explorer Experience that will take place in the Gobi desert from 8 to 11 September 2010 with the unique presence of Mike Horn and Michelin-star French Chef Alain Passard. Following the announcement, consumer Ujin Lee from Australia said: "What wonderful news! It is a wonderful privilege and honor to have been chosen to attend the next Mumm expedition - a once in a lifetime experience!" The eight runners up will be delivered with a bottle of premium G.H. MUMM Cordon Rouge**.
It is only the beginning of the incredible journey of the fourth MUMM Explorer Experience. Further insights to be communicated in September...

Congratulations to all winners & participants!

- The End -

Note to Editors
* Since 2008, G.H. MUMM has been organising a series of unexpected gastronomic dinners to celebrate the beauty of the world in the most beautiful place with South African explorer Mike Horn. The MUMM Explorer Experience was born: an invitation to a once in the lifetime gastronomic experience orchestrated by a Michelin star Chef, as part of a true and authentic expedition alongside a real adventurer.
Previous MUMM Explorer Experiences took place in remarkable places; the first expedition took place in Greenland in July 2008, on an iceberg drifting in the middle of Sermilik Fjord, featuring a gourmet meal orchestrated by two-star Michelin Chef Sylvestre Wahid. The second journey took place in Antarctica to the very same spot where Commander Charcot spent the winter in 1904, alongside three-star Michelin Gerard Boyer. And the third MUMM Explorer Experience took place in the middle of the Great Barrier Reef where Mauro Colagreco Chef prepared a gastronomic lunch on a pristine sandbank.

For further information:
www.mumm.com

For press inquiries:
Camille Ballu
G.H. MUMM Communications Manager
Email: [email protected]
Tel : +33 3 26 49 59 41
Press Access: www.mummexplorereperience.com