Gaming Market Research: Are Your Customers Spending Enough Money At Your Casino?

Online, January 19, 2011 (Newswire.com) - St. Petersburg, FL: The casino industry is an important part of the U.S. entertainment industry. Overall, research has revealed that casinos have a largely positive impact on the community, both economically and socially. Market research firms, like Sterling Research Group, Inc. conduct casino market research employ a wide range of methodologies to ensure you reach your customers as conveniently as possible.

Market competition demands casinos understand customers and how best to attract them. Specialty designed market research provides metrics and actionable information for growth through differentiation of brand, advertising messages and marketing tactics.

Sterling Research Group is a leader in the market research industry and specializes in the Casino/Gaming industry providing current, unique, cutting-edge research. Sterling provides gaming market research solutions and measures all the important aspects of your customers experience including the gaming floor, food and beverage, security, cashier, casino host, rewards program, valet parking, competitors, and emotional draw.

Leslie Martin, Sterling's Director of Client Services commented on the service they are providing to casino providers, "market research services and analysis enables growth at casinos; an ability to gain a competitive advantage for marketing and loyalty programs".

Testimonial: "SRG is an outstanding partner. The entire SRG team continues to exceed all our expectations. We are truly grateful for SRG's thoroughness, accuracy and responsiveness... Sterling does a tremendous job adhering to our strict data collection methodologies, but they also do an outstanding job of presenting the information in a clear and concise manner. This is a true strength for Sterling which we leverage to communicate customer feedback across our entire company." - Regional Vice President, Gaming Corporation

To learn more about Gaming/Casino and how Sterling can help your gaming or casino center, please visit: www.sterlingresearchgroup.com/industry-experience/gaming.html

About Sterling Research Group, Inc.
Sterling Research Group, Inc. is a 23-year-old, full-service consulting and market research firm headquartered in St. Petersburg, Florida. Sterling is a leading customer experience management company in the service industry and deploys a highly effective, proprietary reporting technology, enabling its customers to achieve superior financial returns by better understanding their customers' experience.

If you would like more information about Sterling Research Group, Inc., this topic or to schedule a meeting, please contact Iris Williams at (800) 866-2403 or send her an email at: [email protected].