Gartner Alum Samyr Jriri Joins Kea Company

Online, June 12, 2014 (Newswire.com) - Jriri, whose focus will be on customer acquisition, expands Kea Company's ability to engage technology vendors worldwide and create value for them with first class Analyst Relations. As Business Development Director, Jriri will focus on technology vendors' commercial capabilities, consisting of marketing, sales and communications. Technology brands need more help than ever building relationships with key influencers creating brand awareness and credibility through third party validation. Jriri will be a sparring partner to C-level executives and Analyst Relations professionals, providing them guidance in the dynamic ecosystem of industry analysts and influencer relations.

"Kea Company created a full-stack services portfolio for Analyst Relations, catering to the needs of high growth technology start-ups, all the way up to the established technology giants we all know. No Analyst Relations firm has a similar comprehensive offer. For vendors, it is harder than ever to stand out in the crowd. Now at Kea Company I am excited to apply my knowledge and experience to help vendors achieve exactly that."

Samyr Jriri was previously senior account executive and area manager at Gartner. He has built a great network and has in depths knowledge of the inner workings of the research industry.

"We are excited to have Samyr on the team as a colleague and peer. His ability to understand client's needs and his insight in the technology markets will enable our clients to be more successful", said Bram Weerts, Kea Company Founder and Managing Director. "Samyr will play an important role in our growth. Samyr is on top of every wish list when you are looking for high impact commercial talent to boost your company. Kea Company will build on the tremendous growth we have achieved in the last three years."

As Gartner alum, Samyr has seen the impact analysts can have on the success of technology companies. Jriri: "My ambition is to enable tech vendors to reach their ambitions and full potential by leveraging the influence of industry analysts worldwide. This brings you more sales opportunities, more brand awareness and credibility, and in the end wins our clients more business."