G'Day Imports, LLC Importers of Bombora and CooranBong Australian Vodkas Appoints Laura Rueter, Executive Vice President Sales

Online, January 3, 2012 (Newswire.com) - St. Louis, MO - G'Day Imports, LLC, importers of Bombora and CooranBong Australian Vodkas, announce the promotion of Laura Rueter to the executive team as Executive Vice President of Sales. G'Day Imports, LLC began importing Bombora and CooranBong vodkas from Australia five years ago beginning distribution in the US. Over the past five years, the company has grown to include distribution in 14 states in the US, and is planning continued expansion in both the US and Europe.

Laura was born in Melbourne, Australia, and moved to the US two months prior to joining G'day Imports. She has been with G'day since it's entrepreneurial start five years ago. Laura has been instrumental in helping drive the company's meteoric sales growth throughout its short history, and has been promoted within the company several times throughout her career. She now oversees all sales and distribution for G'Day and its brands and manages a team of four regional brand managers, as well as brand representatives strategically located throughout the country.

David Freyder, CEO of G'day Imports, says Laura embodies excellence in her job. "We're very fortunate to have Laura on our team, leading our critical sales and distribution channel efforts. She has an incredible work ethic, and always goes the extra mile for our customers, distributors and employees and does it all with a great sense of Australian grace and humor," says Freyder.

Matt Anthony, Global Chairman of VML - a Digital Marketing & Advertising Agency and partner with G'Day in building these brands says, "We couldn't ask for a better addition to the executive team to continue the leadership of G'day's sales team. She knows the business inside and out, and personifies all that is great about Australia and these brands."

For Laura, "It's been exciting to be a part of building these quality Australian brands from the ground up." She adds, "It's great to see that true entrepreneurial spirit is still alive and the G'Day products, such as Bombora and Cooranbong, that focus on quality ingredients and excellence, win the hearts and pallets of consumers everywhere."

About Cooranbong and Bombora Vodkas

Founded by David Freyder and a key group of investors, G'Day has two brands, Bombora and CooranBong. Bombora means, "Reef" in Aborigine. CooranBong means "Water Over Rocks" in Aborigine, and is distilled 10 times from premium Cabernet Sauvignon and Shiraz grapes also grown in the Barossa Valley. Both vodkas are also gluten-free, a selling point that is extremely attractive to consumers and chains alike as nearly one in four American consumers are looking for gluten-free alternatives when they shop. The company's success has been attributed to its unique branding and social marketing strategies directed by VML, a full-service digital marketing agency that has been instrumental in G'Day becoming the largest vodka brand exported from Australia on the market today.

Bombora and Cooranbong have gained prestigious acclaim at the San Francisco International Spirits competition, and the International Wine and Spirits competition in London. Cooranbong received a silver medal at the 2011 New York World Wine & Spirits Competition. Both brands have also received outstanding ratings by Anthony Dias Blue of Blues Review and The Tasting Panel Magazine. CooranBong and Bombora are now carried in the following states; CA, FL, TX, IL, AZ, CO, GA, IN, KS, MN, MO, TN, WA, WI with more to come soon. Please visit www.cooranbong.com and www.bomboravodka.com for a complete listing of on and off-premise locations, upcoming events and mixology tips. Bombora is sponsoring a Get On Board sweepstakes to win a customized authentic surfboard at www.bomboravodka.com/surfboard. For more information about G'Day, sales inquiries and press, please contact Michele Freyder, 913-707-7692, [email protected].

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