Gear Up For The Most Adventurous Gaming League by Play Factory

Online, January 25, 2012 (Newswire.com) - eSports Beginning January 28th 2012, all eyes will be set on the biggest eSports Gaming League by Play Factory. Counter Strike's League of Legends kicks off with the "Club Play Factory - Playoffs 2012". The winner bags a hefty sum of Rs. 1,00,000 in these exciting playoffs while the runner-up gets to celebrate with Rs. 50,000. The war between ten of the most experienced Teams in the country is set to begin. For the uninitiated, action is already heating up on the official Facebook page facebook.com/playfactory.in with both gamers and professionals vying to get a berth on Club Play Factory - Playoffs. People can even catch the videos and feeds on the YouTube channel youtube.com/user/PlayFactoryIndia.

The excitement is palpable as Ben Varghese, India's leading eSports Professional and Play Factory's ambassador says, "If you are up there then you are in Club PF. This league will override all the past experiences of a gamer. Play Factory has promised serious stuff for Professional Gamers, and it cannot get any better!"

Even a Special Report by the hallowed International magazine, Economist in 2011 concludes, "eSports, the newest and fastest growing form of Mass Media, needs to be taken seriously. Harry Potter and the Deathly Hallows Part 2, the current record-holder for the fastest-selling film at the box office, clocked up just $169m of ticket sales on its first weekend. The latest installment of Call of Duty - Modern Warfare 3, released on November 8th, set a record of its own with $750m in its first five days."

"The game has only just begun, since our benchmark is the IPL phenomenon," says Bhavya Parekh, Co-Founder Play Factory. He adds, "Gaming & Game play is one of the most sought after sectors for advertising and branding activities due to the amount of time spent by the Youth on this. The Playoffs are not just an Event, since we at Play Factory have set up a world-class eSport Venues where Gamers can practice and compete with the best. In addition, Brands, Product Manufacturers, and Developers have a designated place where they can reach the Gaming Community in India".

Regarding the history of professional eSports, Club PF officials offer interesting insights, "In 1997, an American gamer won a Ferrari with his brilliant playing of Quake, an early first person shooter." Without any doubt, Play Factory and its Leagues are India's answer to this global phenomenon.