Geared For Imagination's Topozoo Wins New Product Award at NYIGF; Introduces New Toys with Sustainable Materials

Online, February 9, 2011 (Newswire.com) - Geared For Imagination (GFI) today announced that Topozoo® was selected last week as a Finalist in the New York International Gift Fair's (NYIGF) "Best New Product Awards" in the Toy category. The awards were presented to products as a recognition of "innovation and quality in juvenile product design", according to Dorothy Belshaw, NYIGF director and GLM senior vice president. A panel of ten editors from national trade media in the kids industry made the selection from over 100 products. This award follows Topozoo®'s selection last fall as one of Dr. Toy's "Best Picks" for 2010.

GFI also announced the addition of three new products to its Topozoo® line, its first toy designed and manufactured in the company's home state of Ohio. Following on the success of its first three Topozoo® 'custom creature playsets' - Safari, Dinosaurs and Monsters - GFI has launched three new items: Spring (including a Duck and Bunny), Unicorn and Dragon. In addition to offering attractive introductory price points of $14.99 and $24.99, these new items incorporate sustainable materials: felt fabric made in New Hampshire from recycled bottles and color stains made in Vermont from whey, a by-product of the cheese-making process. These new materials allow GFI to expand on the design possibilities of its eco-friendly toys, which are made in the USA from formaldehyde-free, recycled wood and packaged in recycled boxes. The three new items will debut next week at the International Toy Fair in New York, NY, held February 13-16, 2011.

Topozoo® custom creature playsets allow children to create more than 500,000 unique animal creations by mixing and matching wooden animal pieces. Sets can be purchased at finer toy stores, museum stores and gift shops around the US. More details, videos and photos can be found at www.topozoo.com.