Generation X-Tasy Ubertrend Will Reshape Entertainment and Society Trends, Forecaster Michael Tchong Predicts

Bars, Clubs, Entertainment, Hospitality Affected by "Been There, Done That" Trend.
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Generation X-tasy, an "Ubertrend" coined by Ubercool Innovation® trend forecaster Michael Tchong, points to a far more experiential future ahead, impacting businesses from alcoholic beverages to entertainment to hotels and restaurants and allied sectors. The Ubertrend is the driving force behind a loosening of mores, starting with Nevada's 1931 legalization of gambling. A telltale sign of how far the Ubertrend has spread, Macau today generates three times more gambling revenues than Las Vegas, $28 billion to $6.4 billion.

"Despite losing its gambling dominance, Las Vegas remains the Generation X-tasy capital of the world," says Tchong. "It leads the world with 12 of the top 20 largest hotel properties and also boasts seven of the top 10 grossing nightclubs," adds Tchong. "It also offers seven concurrent productions created by Cirque de Soleil, a company renowned for pushing the experiential entertainment envelope."

An automated gelatin shot machine that can make hundreds of shots in minutes. This is the future of drink entertainment. Expect to see these at more events soon.

Michael Tchong, Trend Forecaster

The impact on consumer tastes is quite evident. "Until 1967, gin reigned supreme as the cocktail mixer of choice. Today, it is vodka, which can be used to create more adventurous beverages," remarks Tchong. "The recently concluded Nightclub & Bar Show saw vendors launch many innovative drinks, like Original Jel Shots, which are jello shots that do not require refrigeration or Jevo, an automated gelatin shot machine that can make hundreds of shots in minutes. This is the future of drink entertainment. Expect to see these at more events soon."

"Generation X-tasy will also propel many experience oriented businesses," adds Tchong, "including limousine services, 'sweet 16' party organizers, special-effects equipment manufacturers, spill-proof apparel fashions, luxury and marijuana suppliers, and other enterprises that serve consumers increasingly looking to satisfy an insatiable appetite for adventure, indulgence and variety in their otherwise mundane lives. Indicative of this Ubertrend is the popular saying, 'been there, done that,' which gained popularity in the 1980s."

About Ubercool Innovation
Ubercool Innovation LLC is a thought leader innovation incubator founded by author, entrepreneur, adjunct professor, motivational speaker and trend forecaster Michael Tchong. Ubercool Innovation is a "do tank" — it doesn't merely talk innovation, it practices what it preaches. Michael addresses audiences globally with insights on emerging trends and innovations. He is a four-time entrepreneur and the founder of ICONOCAST, CyberAtlas, Atelier Systems and MacWEEK. For more information, call 800-WAY-COOL (international: 415-335-7615) or visit https://ubercool.com.

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Ubercool Innovation LLC is an innovation and trend forecasting agency and incubator founded by innovation author, adjunct professor and speaker Michael Tchong that seeks to shape-shift the adoption curve of innovation.

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