Genetic Denim on HBO's How to Make it in America

Online, April 21, 2010 (Newswire.com) - Genetic Denim is featured in HBO's hit series "How to Make it in America" in their latest episode entitled "Big in Japan". A fictional employee of Genetic Denim, "Peter Powell", portrayed by actor Dash Mihok (CSI, Law & Order) gives the series leads advice on how to build a successful denim brand, much like Genetic Denim. The show focuses on two young men (Bryan Greenberg and Victor Rasuk) living in New York City with dreams to start their own jean line. Also featured on the show are rapper Kid Cudi and actress Lake Bell (ER, Boston Legal). This marks Genetic Denim's third time on a hit TV show, having previously been featured on MTV's "The City" and Bravo TV's top-rated series "Kell on Earth".

Available in a variety of washes and in over 600 stores in the U.S. including Barney's, Ron Herman, Scoop and Intermix, Genetic Denim's has become a "must have" item in Hollywood. All Genetic Denim styles are produced in the softest fabrics available in the denim industry - a distinguishable quality that the brand has been known for and credited with since its inception.

Genetic Denim was founded in Los Angeles in the Fall of 2006. Since its launch, Genetic Denim has always been set apart from all other denim lines due it to its unique fabrication. Known as the softest denim in the industry, Genetic focuses on comfortable yet sophisticated silhouettes.