Geolenz Launches Contextual Geocoding Developer Services

Online, February 18, 2010 (Newswire.com) - CAMBRIDGE, MA - February 16, 2010 - Geolenz™, a provider of contextual location based solutions, today announced the availability of its contextual geocoding developer services. Geolenz is currently providing API keys to independent developers as well as enterprise clients to access this unique functionality. Using the services, clients are able to turn simple coordinates into a data rich contextual representation of that location.

Geolenz is focused on helping clients create engaging location-based applications and services. Geolenz starts with conceptual definitions of geospatial regions, routes and way stations of many shapes and sizes. This creates a base geo-domain that is then combined with algorithms for advanced search, boundary inclusions, approximations, distances and bearings to form a geospatial foundation - a Geolenz domain. Each application developer can then enhance with functionality by specifying their own context of rules and terminology for communicating location information about the domain to and from end users. Geolenz empowers developers to provide yet another dimension by enabling developers to incorporate domain specific data sources into the context of the application. This domain specific data can include things such as events, history, weather and domain meta-data.

"Geolenz is taking the lead on 'smart geocoding' by developing an architecture which provides for incredibly flexible domains and correlating specific contextual knowledge associated with each of those domains, " comments Brian Knoth, CTO, Geolenz. "The Geolenz functionality and ability to associate information from a variety of sources based on simple coordinates, provides something truly unique for each application using our technology."

Geolenz offers application developers the ability to work with many different forms of geo-media by delivering a robust environment for them to leverage. The Geolenz geocoding service rapidly provides rich, contextual information derived from unique recognition of geospatial relationships in specific environments. Location based developers have the ability to create and customize their specific domain and also associate additional data sources related to these domains to create richer applications for their end users.

"This is a rapidly emerging marketplace, but the Geolenz platform has been developed with a long-term vision so it can sustain developers' needs," said Stephen Bennion, CEO, Geolenz. "Geolenz has already seen a significant level of interest by the way of developer requests for API keys in the short time since we made the services available. We believe the momentum will continue since the demand for location aware solutions is ramping quickly."

Geolenz plans to roll out a series of location specific domains to showcase its functionality and flexibility. Geolenz provides a pliable environment that is easy to navigate, yet delivers rich contextual information for location-based applications. Each domain created and/or used by a Geolenz client provides them with the opportunity to express their value in the manner specifically needed to make their application successful.

To learn more visit - http://www.geolenz.com