Get My Auto Provides Mobile Engagement Tips for Used Car Dealerships

IRVINE, Calif., April 11, 2018 (Newswire.com) - It’s never been more important for used car dealerships to have a strong mobile presence. Mobile internet access now exceeds desktop access and Google has announced that, as of this summer, sites that lack mobile optimization may incur steep SEO penalties. In a new statement to the press, automotive marketing firm Get My Auto provides a few suggestions for dealerships looking to increase their mobile engagement.

“The big picture here is that your mobile site should be considered your primary online home,” says Get My Auto. “Your desktop site is secondary. Mobile optimization is that important.”

The first step toward boosting mobile engagement is to ensure speed and performance. “The average search engine user will only wait three or four seconds for a site to load,” Get My Auto comments. “If your site takes longer than that, you risk losing traffic in droves.”

Dealerships may also need to adjust their content strategy. “All the important information should be present above the fold, meaning users shouldn’t have to scroll for it,” explains Get My Auto. “In some instances, this might mean reconfiguring your layout, paring down your content or removing images and videos.”

Still another mobile engagement tip is to provide a clear call to action on each page of the site. “Your users should always know what action you want them to take,” comments Get My Auto. “Ensure strong action words, urging your users to call, email or visit your dealership.” Again, these CTAs should appear above the fold.

Contact information should also be included on every page. “Make sure you include your dealership’s name, address and phone number,” says Get My Auto.

The purpose of this? “Not only does contact information help with local SEO, but it also makes it easy for users to call or navigate their way to your dealership, straight from the mobile site,” Get My Auto offers.

Ultimately, mobile engagement is something dealerships can achieve, but only with the proper strategy. “To learn more about building mobile-ready dealership sites, we invite you to contact Get My Auto directly,” the press statement concludes.

Additional details about Get My Auto can be found online at dealers.getmyauto.com.

ABOUT:

Based in Orange County, California, Get My Auto is in the business of connecting consumers with their next new or used car — and of helping dealerships thrive in an increasingly competitive market. At Get My Auto, buyers can learn more about the local dealerships that are best suited to meet their needs and also get advice that helps them navigate the buying journey. Dealers, meanwhile, come to Get My Auto for their rich experience in Craigslist, Facebook marketing, custom software and more. To learn more about Get My Auto, call (949) 506-5868 today.

Source: Get My Auto