GIA Conference Chicago Gets 100% Endorsement as Recommended Event on Market Intelligence

Online, November 23, 2011 (Newswire.com) - Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, closes another GIA Conference in North America with resounding positive feedback from attendees.

On the final day of the three-day GIA Conference, a seminar on world class market intelligence, at The Drake Hotel in Chicago, a full 100% of conference participants said that they would recommend the conference to others. Overall, delegates gave the GIA Conference an average satisfaction rate of 4.6 out of a maximum score of 5.

Held between November 14-16 2011, the GIA Conference in Chicago featured seasoned experts representing leading global companies such as Best Buy, Cintas, Diebold, DuPont, Fiserv, IBM, Mastercard, Navistar, Siemens, Wells Fargo and 3M Company, as guest speakers along with GIA's own experts.

Some of the popular topics discussed include:
• How to link market and competitive analysis frameworks with business decisions
• How to start a world class intelligence program, step by step
• How to develop consultative skills in market intelligence
• How to build successful sales intelligence programs
• How to utilize IT tools in building world class intelligence programs


"We are very pleased that the GIA Conference Chicago has been yet another successful event, based on feedback from participants. Conference delegates told us that they were able to take away actionable ideas and that the networking opportunities sparked very helpful discussions. Our focus on intensive learning sessions in intimate settings with open sharing and real life cases, with no vendor influence, has proven to be the right strategy. GIA Conferences aim to meet a gap in the market for practical knowledge about intelligence best practices," said Jouko Virtanen, President for Global Intelligence Alliance North America.

"In the 2011 Global Market intelligence Survey, 94% of survey respondents from North America indicated that their companies have benefited from market intelligence, and a majority intend to grow and develop their intelligence programs further over 2012-2013. We trust that those who attended the GIA Conference Chicago will have more advanced tools and ideas to benefit their companies," concluded Virtanen.


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