GIA Grows by 24% and Achieves Over 95% Customer Retention Rate in 2010

Online, March 4, 2011 (Newswire.com) - Global Intelligence Alliance (GIA), a global strategic market intelligence and advisory group, releases some performance indicators that demonstrate the firm's continued strong growth amidst high levels of customer satisfaction.

GIA's turnover grew by 24% in 2010. Customer retention for Intelligence Desk®, the GIA market monitoring service, and Intelligence Plaza®, its market intelligence software, kept up a strong track record. 97.9% customers renewed their contracts for GIA's continuous services in the second half of 2010. In the area of strategic analysis and advisory, the number of assignments conducted by GIA around the world grew by 28% in 2010 over 2009, with manufacturing and industrial companies being the largest customer group for strategic advice, particularly on emerging markets.

"There were a number of reasons why we decided to work with GIA, given their proven experience and expertise in the relevant areas we were looking for. An effective intelligence program has to be forward looking and GIA has the resources to do that, not only to support our current needs with their offices in all over the globe but also in all those areas we want to expand into," said Troy Pfeffer, Competitive Intelligence Director at Cintas Corporation, based in the US.

During 2010, the strategic market intelligence consultancy also launched several new services:

GIA Conferences - GIA Conferences are strategic market intelligence events where business professionals can learn how leading companies apply high impact Market Intelligence to improve their decision-making. Speakers from leading global companies share best practices and case presentations. In addition, GIA Conferences include interactive workshops and panel discussions on current hot topics in the area of strategic market intelligence.

Social Media Monitoring service - GIA partnered with leading technology providers in 2010 to offer advanced monitoring and analysis tools that enable timely identification of emerging discussion topics; breaking down the conversations by type of media, location of discussions and numerous other perspectives. The services enable companies to monitor social media networks for information that impacts their strategic planning, innovation management and new product development, supply chain management as well as corporate relations and responsibility.

Emerging Markets Monitoring Service - GIA's Emerging Markets Monitoring Service assists clients with market entry, market development and sourcing intelligence. Delivered by GIA consultants on the ground in local markets, the service takes advantage of the consulting company's cooperation with the best available local business information providers and advanced web site tracking technologies for monitoring of news and market signals. Additional market information can be provided through primary research, to cover anything from local market trends and activities of international Industry players, to monitoring domestic distributors, competitors or customers.

"In 2011, we expect to continue to grow over 20% and trust that we are able to maintain the excellent customer retention rates that GIA has witnessed over the last few years," said Markko Vaarnas, CEO of GIA. "We look forward to the growing success of GIA's newly launched Intelligence Best Practices services, and expect our customers' to further leverage our Emerging Markets advisory capabilities in 2011. Finally, we trust that Intelligence Plaza 7, the new upgraded version of the state-of-the-art Market Intelligence software tool developed by GIA, will attract significant traction in the market with its new features tailored for the needs of global companies."

"GIA is customer-focused and flexible. It is willing to tailor its capabilities and deliverables to suit our varying business requirements, from business research to due diligence, in a responsive and timely manner. The quality of the output has consistently been insightful and strategic, and the good return on investment ensures our continued engagement of GIA for our business needs," said Paul Lee, Vice President, Business Planning & Development, Reed Elsevier, based in Singapore.


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