GIA to Participate in South Korea's First Market Intelligence Conference, Organized by 3mecca

Online, November 1, 2012 (Newswire.com) - Global Intelligence Alliance (GIA) will be participating in the first conference on strategic market intelligence to be held in Seoul, South Korea on November 22, 2012. Organised by Korean competitive intelligence consultancy and GIA Member, 3mecca, the conference will be hosted at the Korea Chamber of Commerce and Industry, the nation's largest private economic organization, located in Jung-gu district.

The full-day event aims to promote and develop the market intelligence function among South Korean businesses by drawing on global best practices and thought leadership from GIA.

Markko Vaarnas, CEO of GIA, will be a keynote speaker at the event and will present on the topic of "World Class Market Intelligence". He will discuss the key success factors as well as a development framework for world class market Intelligence, and showcase some company cases. Vaarnas will also present some key findings from GIA's Global Market Intelligence Survey, illustrating how Asian companies compare with their European and American counterparts in terms of their organisation and use of market intelligence.

In a separate panel discussion with Vaarnas will be Luis Madureira, former Executive Board Member and Head of Innovation & Intelligence - Central de Cervejas part of the Heineken Group and Daniel Cho, Director of Market Intelligence at Philips Healthcare. Other speakers include Professor Jaeyong Song, Strategy & International Management, Seoul National University Business School and Jinwoo Kim, Director of South Korea Intellectual Property and Science, Thomson Reuters.

All presentations will be accompanied with a simultaneous interpretation service into the Korean language.

"Korea is a highly interesting market with lots of globally leading companies, and we are thrilled by 3mecca's enthusiastic commitment to bringing GIA's market intelligence services to Korean companies. We are now launching our full product portfolio in South Korea, including our award-winning software, Intelligence Plaza®," said Markko Vaarnas, CEO, GIA.

"We are very pleased to have GIA join us for this exciting event. Our goal is to bring on first-rate market intelligence experts to demonstrate first hand, how Korean companies can overcome the challenges in building and operating market intelligence programs and tools. GIA'a Intelligence Plaza for example, is a scalable enterprise software that enables full control of the intelligence process. We were so impressed with it the first time we watched a demonstration that we had to bring it to Korea. We believe Korean companies are at a stage where they are seeking out world class market intelligence methodologies and techniques, and that they will benefit from such advanced programs and tools," said Eunkyung Kim, founder of 3mecca.



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