Ginjo7 Lager Release, Craft Beer Made With Imported Sake Yeast From Japan

COVINA, Calif., June 5, 2020 (Newswire.com) - Nova Brewing Co. is excited to announce the launch of Ginjo 7 Lager, craft hybrid beer made from a popular sake yeast strain called Kyokai #701. From the collaboration of beer brewer Patrick Bustos and sake brewer James Jin at Nova Brewing Co., the Ginjo 7 concept was built to offer beer lovers a hybrid lager beer that was brewed with local Calrose rice steamed using techniques from sake production instead of flaked rice traditionally used in commercial lagers. The word “ginjo” is used in the sake industry to indicate a sake style of aromatic nature while the “7” comes from the #701 sake yeast strain. The official release date of Ginjo7 lager is June 6, 2020.

Nova’s mission is to spread the flavor of sake to the local communities in L.A. county. As their first project, they used imported sake yeast #701 from the brewing society of Japan to ferment. Sake yeast thrives well in a cold environment and, therefore, allows Ginjo 7 to go through a slow and cold fermentation like lager but produces fruity aromatics like sake.

Due to the sake-like "ginjo" aromatics and the clean finish called “kire” it offers, Ginjo 7 pairs well with foods that pair well with sake such as sushi, seafood, cheese and lightly seasoned dishes. Craft beers are usually paired with American food/Western food; however, they are targeting Japanese restaurants to pair with sushi/Japanese food and plan to start distribution to Asian restaurants, with a focus on sushi restaurants, to increase the craft beer portfolio of the restaurant's menus.

"The development of Ginjo7 lager is a true reflection of Nova Brewing Co., to experiment in the world of fermentation using Asian ingredients and techniques and produce flavors that no other American breweries are attempting to explore,” stated James Jin, the sake brewer.

They currently offer craft wines and craft beers, and plan to launch sake as first craft sake brewery in the Los Angeles county.

Ginjo 7 will be available at their taproom in Covina, and the 16 oz cans and 5 gallon kegs will start distribution within the L.A. county to liquor stores and restaurants.

For more information, visit http://ginjo7.com/ and follow @novabrewingco at Instagram and Facebook.

Source: Nova Brewing Company