Gleanster Principal Analyst Ian Michiels Discusses How Online Retailers Deliver World-Class Customer Experiences with WCM and Ecommerce Integration
Ian Michiels, a Principal Analyst at Gleanster, will be leading a webinar on October 30 that looks at the essential strategies and tactics top performing organizations are using to empower marketers and deliver world-class e-commerce experience.
Online, October 25, 2012 (Newswire.com) - MEDIA ALERT
Gleanster Principal Analyst Ian Michiels Discusses How Online Retailers Deliver World-Class Customer Experiences with WCM and Ecommerce Integration
What: Ian Michiels, a Principal Analyst at Gleanster, brings years of experience in analytical and creative marketing to the table. He has held management positions at such Fortune 500 technology companies as Compaq, Hewlett-Packard, Applied Materials and Oracle/Hyperion.
Join Michiels for a closer look at the essential strategies and tactics top performing organizations are using to empower marketers and deliver world-class e-commerce experiences.
Michiels is a frequent speaker at industry events and has been published and quoted extensively in top-tier media. He is the author of the book Lead Nurturing for Dummies (Wiley, 2011) and previously worked at Aberdeen Group, where he served as research director in the Customer Management Technology practice. In serving a one-year term (beginning October 2010) as chair of Gleanster's Research Advisory Board, Michiels facilitates the exchange of ideas with a panel of leading experts.
Who: This free webinar is sponsored by e-Spirit, a leading provider of easy-to-use Web content management systems.
Why: By attending this webinar you will learn...
• How to benchmark your organizations current digital enablement infrastructure
• How top performers actually integrate Web content management and ecommerce platforms
• What capabilities and features to look for in WCM tools
• Why the window of competitive differentiation won't last forever
Who
Should
Attend: This webinar is designed for those people who want to learn more about how to improve
e-commerce and multi-channel customer experiences. Executives who are responsible for their company's online shopping experience will benefit by participating in this discussion.
When: 9:00-10:00 a.m. (Pacific time zone), October 30, 2012
How: Register online at http://www.e-spirit.com/en/news/events_3/eventdetails_38018.html
PR Contacts:
Sandra Högemann
e-Spirit
+49 231-477-77-199
[email protected]
Rob Goodman
McKenzie Worldwide
+1 (503) 746-4361
[email protected]
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Tags: Customer Experience Management, e-commerce, Web Content Management
