Glenfiddich Takes Off With Porter - Making Travellers' Pre-Flight Experience Even More Refined

Online, July 7, 2010 (Newswire.com) - Glenfiddich Takes Off With Porter
Making Travellers' Pre-Flight Experience Even More Refined

TORONTO - July 7, 2010 - Glenfiddich, the world's most awarded single malt, has partnered with Porter Airlines to create a unique pre-flight experience for travellers departing from Billy Bishop Toronto City Airport. Porter customers can participate in a guided tasting of the Glenfiddich 12 Year Old, 15 Year Old and 18 Year Old single malts.

Experienced "Malt Specialists" will be on-hand to lead travellers through the nuances and subtleties of tasting and understanding the often perplexing world of single malts.

"Like William Grant & Sons, Porter is an entrepreneurial, customer-focused business," said Lindsay Prociw, Senior Brand Manager for Glenfiddich. "Both companies take pride in the quality of their products, working hard to ensure an uncompromised consumer experience, and both are innovators within their respective industries, always striving above all else to maintain the quality they have become known for."

"We place a great deal of emphasis on each detail making up the overall passenger experience," said Robert Deluce, president and CEO of Porter Airlines. "Partnering with Glenfiddich is a new way we can make the journey for travellers as enjoyable as the destination itself."

The special whisky nosings will be offered to Porter flyers between the hours of 4:00 and 8:00 PM on Wednesdays, Thursdays and Fridays, until July 23, 2010.

About William Grant & Sons
William Grant & Sons is an independent family-owned distiller founded by William Grant in 1886 and today is still controlled by the fifth generation of his family. The Company distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world's best loved blended Scotches, Grant's®, as well as selected other premium spirits, including Hendrick's® Gin, and Sailor Jerry® Spiced Rum.

About Porter Airlines
Porter Airlines is Canada's third largest scheduled carrier, based at Billy Bishop Toronto City Airport. Porter is committed to offering speed, convenience and service as part of a premium travel experience. A refined journey begins on the ground with comfortable airport lounges and service-oriented team members. The experience continues seamlessly in the air with spacious interiors and well-appointed crew. Passengers enjoy complimentary services, including free in-flight wine, beer and premium snacks, all aboard modern aircraft.

The airline currently serves Toronto, Ottawa, Montreal, Quebec City, Moncton, Halifax, St. John's, Thunder Bay, Sudbury, New York (Newark), Chicago (Midway), Boston (Logan), and has seasonal flights to Mt. Tremblant, Que. and Myrtle Beach, SC.

Join VIPorter frequent flyer program to earn a free flight after as few as five one-way trips. Visit www.flyporter.com or call (888) 619-8622 for more information.

-30-

Tags/Keywords: Glenfiddich, Porter, airport lounge, whisky tasting

Websites:
www.glenfiddich.ca
www.flyporter.com

For additional information, please contact:
Gerald Crowell/Meghan Ney
Jesson + Company Communications Inc.
(416)323-7828
[email protected]
[email protected]

Kristen Shamess
Porter Airlines
(416)619-8529