Global Essence Emerging As Leader In Distributing Synthetic Mint And Menthol Products

Online, July 25, 2012 (Newswire.com) - On the heels of its recent distribution agreement that was signed on June 12, 2012 with BASF Aroma Chemicals Business Unit to penetrate and service small to mid-market customers of "L-menthol" products in North America (http://www.perfumerflavorist.com/networking/news/company/159238475.html), Global Essence now has the benefit of BASF putting into operation the world's largest production plant for nature-identical (synthetic) menthol this summer (http://www.foodnavigator.com/Financial-Industry/BASF-to-start-supplying-mint-flavour-L-Menthol).

L-Menthol is an aroma chemical that can be used in any food application where a fresh mint flavor is needed, particularly in products such as chewing gum and confectionery mints. L-Menthol or pure menthol had been typically obtained from corn mint and peppermint; however, natural or plant-based production has significant drawbacks such as poor harvest yields and inconsistent product quality which can vary depending on climatic conditions, thus resulting in shortages of peppermint and corn mint.

As a result of this completely synthetic or natural identical production process of L-Menthol by BASF, Global Essence now will be able to provide customers in North America with a superior and competitively priced nature-identical mint flavor product that will be of consistently good quality with reliable production volumes. More importantly, this new synthetic or artificial mint product that Global Essence will be selling and marketing will help to stabilize and decrease mint and menthol prices globally, thus providing customers with low-priced mint and menthol flavor options.

About Global Essence Inc.
Global Essence Inc. is a global supplier of essential oils and aroma chemicals to the flavor, fragrance, personal care, household, beverage and tobacco industries. With convenient staff and warehouse facilities in the United States, Great Britain, Germany and Singapore, the experienced Global Essence team representatives have over 100 years of solid experience in the global flavor and fragrance industry.