Global Gaming Business Magazine Names Rainmaker 2012 Gaming & Technology Award Winner

Online, October 11, 2011 (Newswire.com) - The Rainmaker Group announced today that Global Gaming Business magazine named Rainmaker a 10th Annual Gaming & Technology (G&T) Award winner. Rainmaker's revolution™ profit optimization system was a winning entry in the Best Productivity-Enhancement Technology category. The 2012 G&T awards recognize excellence in technological innovation and practical application of products and services that enhance the gaming experience. Rainmaker is the leading provider of automated revenue management software and services that optimizes Total Customer Value for the hospitality and gaming industry.

Rainmaker Total Guest Value revenue optimization determines right room rate
"Global Gaming Business recognized revolution as a technology that makes a job or task easier and more efficient. That describes our mission perfectly," says Tammy Farley, Rainmaker principal. "Our revolution automated revenue optimization software and business consulting services enable gaming hotel operators to include all revenue sources to accurately determine a guest's total value and use that knowledge to offer the right room rate."

revolution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes hotel revenue as well as potential revenue from gaming, food and beverage, spa, and other significant profit centers across the organization. It enables casino hotels to focus on the most valuable guests and increase profitability by:

• Accurately forecasting demand and guest value to all areas of the enterprise.
• Leveraging cyclical patterns to optimize revenue and profitability.
• Maximizing the Total Customer Value of demand during peak travel times.

Rainmaker's revolution system interfaces with the industry's leading property management systems and is used to manage the pricing for more than 100,000 rooms for top-tier companies in the gaming industry such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, and Omni Hotels & Resorts, as well as leading tribal casino clients including Mohegan Sun, Foxwoods, and Seneca Gaming.

Rainmaker recently expanded the revolution™ family with TribalREV™ in response to Native American operators whose business plans do not accommodate hiring a property revenue manager (RM). TribalREV pairs the revolution system with a Rainmaker resource to perform the RM function.

Global Gaming Business honored Rainmaker and the other 10th Annual Gaming & Technology award winners on October 6, 2011 during the Global Gaming Expo in Las Vegas.

About Rainmaker
The Rainmaker Group is a Microsoft Gold Certified Partner and industry-leading provider of revenue management and profit optimization solutions to owners/operators in the multifamily housing and gaming/hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, IP Casino Resort Biloxi, Isle of Capri Casinos, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and other leading companies. Rainmaker software delivers real results for multifamily housing operators such as Archstone, AvalonBay Communities, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and many others. Headquartered in northern Atlanta, GA, Rainmaker is a solid, profitable, rapidly growing, privately held company. For more information, go to www.LetItRain.com.

Contact:
The Rainmaker Group
Tammy Farley
Principal
4550 North Point Parkway
Suite 400
Alpharetta, GA 30022
Phone: 678-578-5777
Email: sales(at)letitrain.com
http://www.letitrain.com

Media Contact - North America
Julie Keyser-Squires, APR
Softscribe Inc.
Phone: 404-256-5512
Email: Julie(at)softscribeinc.com
http://www.softscribeinc.com