Global Marketing Automation Software Market Driven by a 9.34% CAGR Due to Demand for Digital Marketing: Inkwood Research

Boston, USA, June 13, 2018 (Newswire.com) - Browse 30 market data Tables and 62 Figures spread through 210 Pages and in-depth analysis on “Global Marketing Automation Software Market by Application (Campaign Management, E-mail Marketing, Mobile Application,  Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing), by Verticals (Academic & Education, Advertising, Banking Financial Services and Insurance, Healthcare, Manufacturing and Distribution, Media and Entertainment, Retail), by Deployment Model ( Cloud Deployment, on-premises), by End Users (SMBS, Large Enterprises) & by Geography”

This insightful market research report from Inkwood Research focuses on market trends, leading players, supply chain trends, technological innovations, key developments, and future strategies. With comprehensive market assessment across the major geographies such as North America, Europe, Asia Pacific, and Rest of World, the report is a valuable asset for the existing players, new entrants, and future investors. The study presents a detailed market analysis with inputs derived from industry professionals across the value chain.

Global Marketing Automation Software Market was valued at 4000 million in 2017 and is anticipated to reach around $ 9500 million by 2026, growing at an estimated CAGR of 9.34%, over the forecast period of 2018-2026.

Clive Cooper, Digital Marketing Manager

Marketing Automation Software market scenario

Rising demand to integrate marketing efforts, increasing demand for digital marketing and growing acceptance of automation tools in the retail sector are the reasons contributing to the development of the Global Marketing Automation Software market.

The Marketing Automation Software Market report provides data tables, includes charts and graphs for visual analysis.

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Market Segmentation

On the basis of Application, the Global Marketing Automation Software Market is segmented as follows:

• Campaign Management
• E-mail Marketing
• Mobile Application
• Inbound Marketing
• Lead Nurturing and Lead Scoring,
• Reporting and Analytics
•  Social Media Marketing

On the basis of Verticals, the Global Marketing Automation Software Market is segmented as follows:

• Academic & Education
• Advertising
• Banking Financial Services and Insurance
• Healthcare
• Manufacturing and Distribution
• Media and Entertainment
• Retail

On the basis of Deployment Model, the Global Marketing Automation Software Market is segmented as follows:

• Cloud Deployment
• on-premises

On the basis of End User, the Global Marketing Automation Software Market is segmented as follows:

• SMBS
• Large Enterprises

Report Highlights
- The report provides a detailed analysis of current and future market trends to identify the investment opportunities
- Market forecasts till 2026, using estimated market values as the base numbers
- Key market trends across the business segments, regions and countries
- Key developments and strategies observed in the market
- Market dynamics such as drivers, restraints, opportunities and other trends
- In-depth company profiles of key players and upcoming prominent players
- Growth prospects among the emerging nations through 2026

Companies Profiled

-          INTERNATIONAL BUSINESS MACHINES (IBM) CORPORATION

-          ORACLE

-          SALES FORCE

-          SAP SE

-          ADOBE SYSTEMS

-          SAS INSTITUTE

-          ACT-ON SOFTWARE

-          COGNIZANT TECHNOLOGY SOLUTION

-          ETRIGUE

-          SYNCHRONOUS TECHNOLOGIES, INC

-          HATCHBUCK

-          HUBSPOT INC.

-          COM INC (HOLDING COMPANY OF INBOUNDIO)

-          INFUSIONSOFT

-          VISTA EQUITY PARTNER

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Source: Inkwood Research