Global Outdoor Media Company -TriggerNetworks- Opens Office in the USA

Miami, FL, November 16, 2015 (Newswire.com) - TriggerNetworks, an independent European technology-focused Out-of-Home (OOH) media organization specialized in global planning and placement services, is pleased to announce the official opening of its US business development and support office in Miami, FL. CEO and Founder Vincent Almela, a seasoned professional in the OOH business with two decades in the industry, will lead the US team which will serve the North American market in conjunction with its existing office in Toronto, Canada.

“We help our clients access the global outdoor advertising domain through our cloud-based planning technology, TriggerONE®”, explains TriggerNetworks’s CEO. This platform’s geovisual analytical functionality allows for the integration of audience and marketing data-sets with geospatial information, which simplifies cross-border media planning within a user-friendly interactive environment.  By opening a US office and bringing on board local experts, the company will make its services and technology more readily available to American advertising and media agencies interested in international markets.  

TriggerNetworks’s founder is certain that this is the right time to establish a stronger presence in the US, particularly because of the increasing interest in the use of technology in OOH media planning. “Technological innovation is at the core of our business, and the OOH industry is now more ready than ever to embrace any and all high-tech modernization in media planning. It is, no doubt, an exciting time to be part of our industry, especially in the US”, says Almela.

The new Miami office will help TriggerNetworks increase its presence and participation in technological development in the North American OOH industry. Simultaneously, the company will continue servicing its current clients located in other parts of the world through its global network of offices.

About TriggerNetworks

The company was originally founded in 2005 in Sophia Antipolis, the French Silicon-Valley. Today TriggerNetworks’ Headquarters is located in the European Union’s capital, Brussels, from where it provides global outdoor advertising planning and placement services to clients worldwide. The company’s core business lies in the continuous development and application of new technological solutions, designed to enhance and facilitate media planning procedures in OOH and Digital Out-of-Home (DOOH), as well as cross-integration with mobile advertising.

TriggerNetworks’ flagship service is TriggerONE®, a sophisticated cloud-based OOH planning platform that provides comprehensive marketing and geospatial cross-data integration. TriggerONE® features a database of over 2 million OOH faces located in 37 countries, audience data/metrics (where available), Points-of-Interest (POI) via Microsoft® BING Maps, GOOGLE Maps® and more. Campaigns created with TriggerONE® include a unique and in-depth market-place analysis, known as Perimetric Affinity. This is a real time functionality that evaluates the geo-localization of OOH ad faces/screens in relation to specific Point-of-Interest (POIs) such as banks, shopping centers, etc., and/or consumer marketing geo-data.

For additional information and to learn more about the company’s services, please contact Felipe Ramirez at [email protected] or visit our website at www.triggernetworks.com.