Global Product Resources Engages Findability And Upaya - The Solution For New Website And Social Media Strategy

Online, December 28, 2011 (Newswire.com) - San Diego, Ca. - Global Product Resources, Inc. (GPR), the manufacturer of the popular brands of functional and decorative household items: Deco Breeze® (decorative floor and table top fans), DecoGLOW® (decorative candles) and DecoFLAIR® (decorative accessories) recently announced they have engaged the Findability Group and Upaya The Solution, Inc. for the pre-architecture, design and implementation of their completely revised website and social media strategy for www.decobreeze.com. Launch is scheduled for December 6, 2011 and will feature "Business to Consumer," "Business to Business portals," as well as a "Sales Rep Resource Center."

"We have received tremendous consumer validation of our products with sales growth in recent years, but lack direct contact with them to further evolve our product development efforts. Our new site will bridge that gap," said Phil Weil, Vice President of Product Development for GPR.

"Our goal is to make our products easily findable and connect consumers with our product brands to insure our growth over the long term," shared Jeffrey Amon, Vice President of Sales. "We will do so by insuring that our retail dealers are protected by maintaining MSRP for all products," Amon continued.

CEO, Punit Gyanendra, is excited about what this will mean to the building of their brands. "Retail store owners know our product Brands (Deco Breeze®, DecoGLOW® and DecoFLAIR®), but once consumers come to know them via our new site and social media strategy, we expect they will also go into stores and ask for them by name or immediately recognize them when they see them. This is critical for our continued growth and adds an exciting dimension to our distribution."

"Findability is proud to be a part of the evolution of Global Product Resources and their new web site. 2012 will be a remarkable year for the Deco brand lines while making it easier for consumers to find and buy their favorites online and at their local retailers. It is going to be an amazing transformation for the company," said Heather Lutze, CEO of the Findability Group (www.findability.com).

To complement the architecture and social media identity created by the Findability Group, Kapil Agarwal's team at Upaya the Solution, Inc. (www.upayasolution.com) of Cupertino, CA was contracted to handle the actual design and ecommerce portions of the site. "The Decobreeze.com website will feature a consumer-friendly interface built on the latest technology from Netsuite's cloud based e-commerce platform and powered by Extreme Performance of Oracle Exadata. The new website is designed to provide consumers with an amazing experience and 3 clicks to buy."

For additional information, call: 800-979-4FAN (4326) or [email protected] or visit www.decobreeze.com.