Global Spirits Names Mike Riesenbeck as Central Regional Manager

New York, NY, March 23, 2015 (Newswire.com) - Global Spirits USA has appointed Mike Riesenbeck as Central Regional Manager, responsible for building distribution and volume for the company’s portfolio of quality vodkas Khortytsa (Hor-Tea-Sa), Pervak and LEAF.

“Mike is a passionate and results driven sales and marketing professional with over three decades of experience,” said CEO Maksym Dubossarskyi.  “Mike has a knack improving sales results with creative sales and marketing concepts that add value to industry partners, customers and consumers.”

"Mike is a passionate and results driven sales and marketing professional with over three decades of experience."

Maksym Dubossarskyi, CEO

Mike began his career at Procter & Gamble where he rose to district manager before he was recruited into the Wine & Spirits industry by the E&J Gallo Winery. While there, he held various positions in national accounts, field marketing and distributor management before rising to Midwest regional manager.

In 1993 Mike joined Romano Bros. Beverage Co. in sales and marketing and rose to vice president of marketing. In that position, Mike created numerous industry sales and marketing concepts including the extremely successful and highly regarded distributor in-house “agency” inVision Marketing Solutions.

When Southern Wine & Spirits of America 2002 acquired Romano Bros. Beverage, he continued to expand the inVision Marketing model into seven Southern states, four of which are now top 7 volume states.

“I joined Global Spirits USA for the challenge and opportunity to help build what will be a highly-regarded, successful beverage alcohol company from the ground up,” commented Riesenbeck.  “I’m looking forward to aggressively building our portfolio of excellent brands and working with the entire Global Spirits USA team to accomplish our goals.”

About Global Spirits:

A Fortune 500 Company in Europe, Global Spirits was established in 2008 and is headquartered in Ukraine.  The company’s annual volume exceeds 12 million cases, is distributed in over 80 countries and has key strategic brands.  Brands include: Khortytsa Vodka (3rd largest selling international vodka brand*), Morosha Vodka (fastest growing international vodka brand[1]), Pervak Vodka (acquired and re-launched in 2013) and Leaf Vodka (launched in the US October 2013).

Global Spirits 2013 worldwide revenues exceeded $900 Million (+17%) and employs over 5,000.  

Global Spirits is focusing on its brand distribution growth within its current markets including: New York, New Jersey, Connecticut, Texas, Illinois, Massachusetts, Michigan and Tennessee.  The continued U.S saturation goal will be all 50 states by 2016.

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[1]  Source: Drinks International

* Denotes new hire