GlobalCarPoint Announces Social Media Strategy

Online, December 6, 2012 (Newswire.com) - Since 1995, the online company, www.globalcarpoint.com, has focused on a fiercely competitive global market, working with clients from Asia, Europe, and Africa.

"One of the fastest-growing markets is competitive car sales," said GlobalCarPoint's President and CEO Tamer Erguven. "A majority of our clients are serviced through various channels of online communication, so it's only natural to implement a strong social media presence."

While the team currently uses YouTube, Twitter, Flicker, Google+, LinkedIn, and Facebook, the new social media marketing strategy will incorporate a much more aggressive approach with photo-sharing and maintaining rapport among past clients. Pintrest, blogging, RSS feeds, and other tagging options are also being discussed.

"Luxury vehicles are one of the most sought-after commodities in other countries. It's important for our business to be able to showcase our work and connect with others wherever we can - especially online."

Audience segmentation will also play a major role in the overall marketing strategy. With China's emerging millionaire market on the rise, so is their steadily growing middle class; these two demographics are areas automotive businesses can't afford to overlook.

The combination of demographic information, as well as social media prevalence establishes that the company's online initiatives are only that much more reinforced.

A recent study by global management consultants McKinsey & Company revealed that China "has by far the world's most active social-media population, with 91 percent of respondents saying they visited a social-media site in the previous six months, compared with 30 percent in Japan, 67 percent in the United States, and 70 percent in South Korea."