Godot Media Content Marketing Experts Share Advice on Strategy for Penguin 2.0

Online, July 30, 2013 (Newswire.com) - Google Penguin 2.0 update aimed to snuff out bad linking practises with more efficiency to improve the overall quality of articles on the web. Godot Media is a leading content marketing firm with years of experience in SEO and the content marketing experts at the company has come up with effective strategies that companies can use to prepare their content for Penguin 2.0.

Leading content marketing firm - Godot Media has come up with effective tips and strategies that companies and content marketers can use to clean up their content so that it is ready for the Penguin 2.0 update. Google has hinted that this search algorithm update could be launched in a few days and this has caused widespread panic among companies and online marketers. Like its predecessor - Penguin 1.0, this algorithm update is a major update and could affect websites severely.

"Penguin 2.0 is the first major search algorithm update launched by Google this year and it aims to penalize websites using suspicious link building techniques just like Penguin 1.0." - said a company spokesperson at Godot Media. Google's ultimate aim is to provide users with relevant and original content when they conduct searches and it aims to improve the overall quality of content on the web. With its algorithm updates like Penguin and Panda, Google is improving its techniques of finding spammy and low-quality websites and penalizing them.

"Websites and content that link to irrelevant pages just to collect as many links as possible, even if the links are not spammy, could suffer because of Penguin 2.0. Google wants all outbound links to be like citations in academic papers - highly relevant to the content." - added the company spokesperson. Godot Media has years of experience in SEO and content marketing and closely monitors algorithm updates.

According to the experts at the company, content marketers must stop bad link building processes as soon as possible so that their content remains unaffected even after Penguin 2.0 is released. Firstly, companies should stop awarding badges to irrelevant websites. Secondly, companies and content marketers should create and upload only high-quality and relevant content as Google is closely monitoring content authors and the AuthorRank of a company or content writer could take a serious beating if Google notices that they are publishing low quality content regularly.

Companies should also ensure that their content does not link to only one website. Content needs to link to more than one authoritative and relevant source. Most importantly, Godot Media suggests that companies improve their guest-blogging processes and to ensure that their articles on guest blogs do not link to irrelevant sources. Companies should stop using guest blogs only for link building purposes.

Godot Media also advises that companies review and understand the link profiles of their website before Penguin 2.0 is launched. Links should be as natural as possible and companies need to remove links from spammy and suspicious websites as soon as possible. After the Penguin 2.0 update is launched companies should try and build relationships with reputable websites and to get links from these websites.

About the company

Godot Media is a leading SEO, content marketing and social media solutions provider for a range of international clients. With a client base that includes clients from over 20 countries, the company provides blog management, copywriting, article writing, social media management and various other services that help businesses grow.

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