GOOD CACAO Wins "Best New Product" At 2011 NUTRACON/ Expo West Food Show.

Online, March 26, 2011 (Newswire.com) - GOOD CACAO™ LLC announces their win of the 2011 NutrAward for "Best New Product" at this year's NUTRACON conference in Anaheim, CA. The crystal trophy was awarded to Good Cacao at the Anaheim Hilton for its eponymous Functional Chocolate® bar.

The NutrAward program was created to reward and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients, products or technologies. The new product category awards excellence in a finished product incorporating functional ingredients (once again, backed by strong science) in the product.

Natural Products Expo West/SupplyExpo was home for three days to the largest number of exhibits in its 31-year history at the Anaheim Convention Center in Calif., March 10-13, 2011. This year's event hosted 3533 exhibits and more than 58,000 industry members making it the world's largest natural and organic products trade show.

GOOD CACAO is a pioneer in the functional chocolate category. It is the world's first organic Superfood Chocolate® to incorporate proprietary, patented nutraceutical ingredients that offer targeted, evidence-based nutritional benefit. Winning this award is a giant leap forward not just for GOOD CACAO™, but also for the functional food industry as a whole. GOOD CACAO™ partners with Biothera, Cargill, Mitsubishi, Fuji Health Science, Martek Biosciences, Ganeden, Carotech, as well as DSM for their patented nutraceutical ingredients (astaxanthin, lutein, probioics, anioxidants, DHA) that are included in their Superfood Chocolate® bars.

"I am so proud of the Good Cacao™ brand and our fabulous team - we set out 18 months ago to develop the World's Finest Superfood Chocolate® by partnering with leaders in the functional food industry, and well, I think we have arrived. Thank you to Dr. Michael T. Murray for his tireless support and invaluable contributions, and I look forward to continuing our leadership role in functional foods." states Paul Frantellizzi, founder and CEO of GOOD CACAO™, LLC.

Be GOOD | BECOME GREAT™

GOOD CACAO™ Superfood Chocolate™ and Functional Chocolate™ products are considered food-products, and are not intended to diagnose, treat,
cure, or prevent any medical disorder or disease. GOOD CACAO™ functional claims or statements have not been evaluated by the FDA (Food
and Drug Administration). If you have any questions relating to specific health concerns, please consult a healthcare professional.